·
By the Ocean Sunny76 Degrees 7:01 a.m. Results don’t suffer because we’re not up to the task. Results suffer because we’re not CLEAR. Clear with ourselves, clear with the world, clear with the prospective clients and customers we want to serve. Confusion repels. Complexification sends everyone running for cover faster than anything I know. Complexification
·
By the Ocean Partly Cloud 75 Degrees 6:21 a.m. Selling happens slowly, buying happens in a blink. The issue is you never know exactly when the sale gets made. It happens inside the buyer at some time, some place, often long before money changes hands. If you insist on a timeframe for the sale, you
·
By the Ocean Cloudy 77 Degrees 5:27 a.m. The real opportunity with A.I. isn’t to use it, it is to leverage it as a backdrop for making the contribution of any real human who has something important to say through their business shine brighter than ever before. People are already starving. They lack connection. They
·
By the Ocean Breezy 78 Degrees 5:55 a.m. If you haven’t noticed, the world is changing. And one of the things that is changing is that people seem to be reaching a point where they aren’t so interested in doing things they hate just to get money. Even the guys who are successful are looking
·
By the Ocean Cloudy 77 Degrees 5:45 a.m. In my experience, the lower your fees become, the more difficult it is to find people who can see the value of what you do. You would THINK that getting someone a result for less would be a huge point of attraction for your business. But this
·
By the Ocean Clear 75 Degrees 5:24 a.m. For the past 20-25 years, we’ve been living in what seems to be a make believe reality thanks to the internet. For the first few decades of internet mania, starting in the early 2000’s, it appeared that the rules of business had changed. You could accomplish things,
·
By the Ocean Cloudy 76 Degrees 6:10 a.m. One way to destroy your enjoyment of business and life is to constantly wish you were someone else, doing something else, experiencing something else. Imagine if Superman was bummed out every day because he wasn’t doing things like Batman does. That would be silly. A superhero able
·
By the Ocean Before Sunrise 75 Degrees 4:53 a.m. You can’t build a business with you as the advisor AND with you as the salesperson. No one trusts a salesperson to give advice. And true advisors don’t do the hard sell to get people to buy. Technically, you can build a business where you try
·
By the Ocean Sunny 72 Degrees 6:42 a.m. Experts publish. That’s how you show the world who and what you are. You can’t just say it though. Because everyone has the tools to say it. Some people are so misguided they even use A.I. to do the work so THEY don’t have to say anything!
·
By the Ocean Mostly Clear 79 Degrees 8:34 a.m. As the affluence and sophistication of your buyers increase, know that “selling” transforms from something you do to them to something they do to themselves. It morphs from what often appears as some ancient barbaric ritual of coercion and manipulation at the least conscious levels, to