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By the Ocean Rain 73 Degrees 6:31 a.m. The price you pay for building a business doing whatever you love to do is that you have to figure out a way to make what you love USEFUL to another human being who has money. This is very simple and completely easy to overlook. Every product
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By the Ocean Partly Cloudy 72 Degrees 5:44 a.m. Positioning is about where you live inside the mind and body of your prospective clients and customers. If you show up as something completely unknown, you will probably be ignored. Humans know to stay away from things they can’t recognize. If you show up and make
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By the Ocean Sunny 72 Degrees 7:01 a.m. What if we stopped looking at business as a series of two-dimensional transactions and started looking at it like one human helping another human? Transactions are easy to measure. You can analyze, you can optimize, you can sort, you can filter. Running your business like this is
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By the Ocean Sunny 73 Degrees 6:45 a.m. Since we’ve been lied to about so much, I wonder if we’ve been lied to about how money works? Do you really have to “work” hard to get it? Is there really not enough to go around? Are saving and investing smart things to do? What are
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By the Ocean Sunny 72 Degrees 6:39 a.m. When you live with someone who is addicted to surfing, the general flow of the day takes on a very different feeling than normal. Surfing doesn’t get planned around the day, the day gets planned around surfing. You can try to do it the other way, but
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By the Ocean Sunny 75 Degrees 8:27 a.m. When you run a business, you can never stop. Or is it that you get to never stop? The way you view it changes everything. Not because you’re delusional, but because your perception is your reality. So if your current perception is leading you in a direction
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By the Ocean A Few Clouds 72 Degrees 5:58 a.m. No one wants a fake version of you. They want the real thing. So to the extent you inject “fake” into the systems, tools and resources you use to grow your business, you will push away the very people you say you want to attract.
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By the Ocean Partly Cloudy 70 Degrees 4:32 a.m. You can chase after the things that are changing. Or you can focus on the things that don’t change. Trust will not change. If I don’t trust you, I won’t buy. Differentiation won’t change. If I don’t understand why you’re better, why choose you? Clarity won’t
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By the Ocean Partly Sunny 73 Degrees 6:35 a.m. When it comes to the order of your priorities in business, you can only have ONE at the top. Either it’s… “I want to get…” Or it’s… “I want to give…” It might make sense that “getting” is the purpose of business. But to put at
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By the Ocean Before Sunrise, Birds Chirping 71 Degrees 5:39 a.m. If you don’t know who you are, if you don’t stay true to that, it doesn’t matter what business you choose. The result will be the same. Even if you make a billion dollars. You will feel empty. Have fun with the money. It