By the Ocean
Cloudy 72 Degrees
4:40 a.m.
Many of the businesses I work with are early. The solution they provide to the world is one that is something new, something different, something deeper, something that a lot of people might not quite be ready for.
If you have something like that and you just say, “Ta-DAAAA!!! Here it is!” you might just get blank stares in return. There will be a disconnect between what your prospects want, what they’re thinking about, and what you have.
This is why the “package” you wrap what you have in is so important. Without that, the alternative you have is to wait until humanity catches up and is ready to receive what you’ve got.
This is not a viable option if you really want to eat.
Getting the package right, all of the work that goes into that, is the price you pay for being early…or being first.
Many of you seem to be here to anchor things that are a taste of what is coming, things that introduce an entirely new level of achievement, depth and vibrancy to life. You’ve got stuff that’s far beyond selling a pair of socks to people without socks. So the puzzle is a little more complicated.
The hard part about being one of these people is that, before you have the package right, it’s easy to think that you just suck. That you’re not cut out for this path. That’s a reasonable thought if you’re not getting the response you want from the marketplace.
That’s why it’s helpful to return to fundamentals:
Does this product or service solve a real problem, that people want solved?
That’s the first question you want to get clear on.
Next is the “which people?” question. Who exactly is this package going to be designed for?
After that, you move on to questions like HOW you solve that problem, and what makes the way you solve it fundamentally different than any other solutions that are valuable.
All of these questions are used in an effort to make it CRYSTAL CLEAR, to the RIGHT PEOPLE, that what you have is a real solution for a real problem that is keeping them from the type of life they want to live.
Never forget: Business is problem solving for money.