About Me

I help experts become the obvious choice for their clients and customers.

It took me a long time to figure out exactly what I wanted to do with my life.

In the end, I never found my answer. Instead, it found me.

My name is Jason Leister. I started life as a classical musician (pipe organ) at the Eastman School of Music, where I won one of the most prestigious organ competitions in the country at age 19.

Eventually, I realized that being a classical musician was an excellent way to work hard and starve at the same time. So I entered the world of business.

I help experts do three things:

  • position themselves in a way that creates powerful differentiation and preeminence in the marketplace.
  • use a systems-based approach to marketing and the generation of attention, trust and revenue to create dramatic value using a method of selling where the relationship with your buyer is actually enhanced by the sale.
  • powerfully communicate the full value they deliver to their prospects, clients and customers.