By the Ocean
Partly Sunny 72 Degrees
6:59 a.m.
The way you get better clients is to become a better version of you.
Clients aren’t the problem, they are a reflection.
So all of those annoying things you can’t stand, guess what? All roads lead back to you!
I didn’t know this for at least the first 10 years I worked with clients. I didn’t know it because I had no concept of what self-responsibility meant or any understanding that it is not a bad thing but a GREAT thing.
In school, no one wants to be responsible.
“Who’s responsible for this?”
“Not me,” says Johnny.
Until you OWN IT, you can’t change it.
So if you want to change your business, change YOU. Then watch as the business reconfigures itself.
This “work on YOU” thing is a pitch you can only sell to “winners.” Average people aren’t interested. When you start talking like this in front of them, their eyes glaze over and they pretend not to hear you. They might even ask what good shows you’ve watched lately on Netflix.
The bad news, which is also the good news, is that average is a choice. It is not a genetic condition. It’s about the way you choose to be.
One of the biggest challenges in business is the tolerance of average. It’s a virus. It will infect every pore of your reality if you allow it.
Rise above it. Demand more. Tolerate less.
The clients who resonate with that vibration will start to show up. The Matrix calls it “woo-woo,” I call it Natural Law the Matrix hopes the slaves never discover.