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By the Ocean A Few Clouds 78 Degrees 6:43 a.m. Years ago, when I got started as a freelance copywriter, people used to laugh at the guys who did jobs on spec. That’s where you wrote something for free, and if it worked, you got paid. I certainly did this. (My first copywriting job, a
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By the Ocean Sunny 80 Degrees 8:19 a.m. At the “end,” what will matter? Will the clicks, or the views or the followers mean a thing? Will the money in the bank make you feel safe? Will the awards you’ve won and the milestones you’ve achieved register alongside the sheer gravity of even one single
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By the Ocean Sunny 78 Degrees 7:23 a.m. Most people aren’t serious. They aren’t serious about themselves, about their role in the world, about any change they are here to make. The behavior of these people is always in alignment with that state. How do you spot one of these critters? It’s not hard. They’re
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By the Ocean Sunny 80 Degrees 9:13 a.m. Marketing is about showing humans how to get what they want. It is an alignment of existing energy where the vector representing WHAT THEY WANT travels right through WHAT YOU HAVE. The game is the same whether you are selling cookies to kids or professional services to
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By the Ocean Clear 78 Degrees 5:51 a.m. Social media has brainwashed business owners into believing they should work hard to get the attention of people who really don’t deserve them. It’s not YOU who is the problem, the problem is that you’re aiming your awareness at a blob of barely human characters you think
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By the Ocean Mostly Sunny 78 Degrees 7:12 a.m. As we’re once again watching the social media borg’s ability to train humans who don’t know each other to hate each other, you have to ask yourself whether or not you want to sully the reputation of your business by showing up along side that slop.
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By the Ocean Clear 76 Degrees 6:04 a.m. You don’t have to do it like everyone else. You don’t have to work the way they do, or attract clients the way they do, or make yourself available the way they do, or charge how they charge. You are the authority. The work is to act
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By the Ocean Partly Cloudy 77 Degrees 6:22 a.m. I’m not here to be popular. In fact, the ideas I have for how to build a business are rather unpopular with the masses. I’ve spent the last 13 years proving that to myself over and over again. Fortunately, those same ideas in the hands of
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By the Ocean A Few Clouds 78 Degrees 5:23 a.m. It’s easy to forget that, on the other end of every email you send, every video you make, every book you write, that there’s a real human who is pretty much the same as you are. They have hopes, they have dreams, they have goals
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By the Ocean Sunny 82 Degrees 10:53 a.m. Fear is energy you use to keep yourself from success instead of using it to build success. This emotion is something you create, you tolerate, you allow to control you. We’re raised to believe this is normal. We’re taught it’s better to be safe than sorry. (Being