By the Ocean
Sunny 68 Degrees
7:35 a.m.
When you can be found everywhere, at any time, all the time, you lose…eventually.
Sadly, this is actually the GOAL of most of the current “social” platforms available to promote yourself online. No one is stopping you from posting 30 or 40 times a day. Unfortunately, all of these platforms put your business on a collision course with the same obstacle: human nature.
The 3rd Law of Human Nature (as codified by ME!) states:
As familiarity increases, perceived value decreases.
If you’ve LIVED this with a client, you know it’s true. You start as the greatest thing since sliced bread. Then after a year or two, you’re getting asked to make the coffee.
This is not a problem. It’s just the natural tendency of the majority of humans. The problems only start when we forget it.
YouTube is a great example. Ever since it started thinking it knows more about what I want to watch than I do, it keeps putting certain people’s videos in my face.
At first, you watch a few. But then, the more I see them, the less I watch. Eventually, you’re actively tuning that person OUT. I’m sure this is not their desired outcome.
But since it IS human nature, HAS been human nature and WILL continue to be human nature, it makes sense you would NOT want to do this.
Familiarity destroys perceived value.
You don’t have to be everywhere, because that kills the very attraction you’re trying to create.
Don’t follow lemmings. Think for yourself. Business is about humans, it’s not about dancing with algorithms.