By the Ocean
Clear 72 Degrees
7:12 a.m.
The real danger in the content economy is that you train your mind and body to think that consuming is a creative act.
It is not. It is the thing that stands in the way of the creative act.
It reminds me of a quote (I’m paraphrasing) I heard come out of the mouth of a very wealthy business owner once:
“Few people get rich by buying things. You get rich by selling them.”
When you understand that selling equals solving problems for people, it makes sense why you might make THAT your #1 priority in business.
Selling things is creating value for people currently living without that value.
It is, in my opinion, one of the most valuable uses of time I can think of.
The Matrix confuses its slaves about this. It makes them WANT what the rich people have while at the same time fostering contempt for those very same rich people. How dare they! Ha.
What are you supposed to do with that? Love it? Hate it?
My recommendation is you forget what everyone tells you and make up your own mind. It doesn’t matter which path you choose, it matters that you are CLEAR with yourself.
This is your life. This is your business. Despite what you’ve been told, no one actually has any authority over it. The people with the guns willing to use them to coerce you into certain behaviors THINK they have authority. Let them think whatever they want. You’re not going to change that.
What you CAN change is how you use your time.
You want to be a cog in someone else’s content machine? Or do you want to create value for the world?
Only one of those paths pays well.