By the Ocean
Sunny 72 Degrees
8:13 a.m.
Experts publish. They think. They develop new ways of looking at old things. They help others solve real problems more easily and more quickly than they could do on their own.
Not only does this process exercise the primary muscle in an expert’s unique method of alchemy, creating value out of electrons, it also creates the resources required to “sell by discovery.”
If you’ve never experienced selling by discovery, then you’re missing out.
Because there is no better prospective buyer than the one who shows up already sold. And the WAY they do that is by consuming the breadcrumbs you have created over days, months and years. It’s just one way of making your selling invisible.
This doesn’t happen by luck, it happens by design.
This is what makes so much of social media a strategic disaster for the expert class.
In that bizarro world, once you swipe, it’s gone. Eek!
That’s why social media often transforms you into a rat. You have to be a rat to run the race.
The deal is simple: make stuff for free and never stop unless you want to become immediately irrelevant and invisible.
The solution isn’t to run faster, it’s to stop running and start planting.
What PROOF do you have that you’re an expert? Can I find it? Can others find it? Are you making more of it? Can you create the proof in a way that actually adds value to your prospective buyers before they hire you?
You’re not creating this proof for the people in front of you right now, you do this for the people who have not yet found you.
This takes you out of the “I have to get your attention today” business and puts you in the “I’m planting seeds for tomorrow” business.
It’s much calmer, more leveraged and completely shifts your experience of your day.
Instead of living and dying by the tactic of the week, or making ridiculous thumbnails for your videos so you can “stick out” like a child crying for attention, you can execute strategies that have always worked.
We’ll call this particular strategy DEMONSTRATING VALUE IN ADVANCE and planting it in the “ground” for someone else to find.
Be a farmer or be a rat. You get to choose.
It all depends on the life you want to live and the perception of your value that you want to create in the marketplace.