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By the Ocean Before Sunrise 76 Degrees 5:05 a.m. Imagine if an apple tree decided to save up money for a coaching or mentoring program. Or imagine if it ran out to the store and bought the latest book about how to be a more productive apple tree. Kind of silly. An apple tree doesn’t…
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By the Ocean Sunny 78 Degrees 8:01 a.m. What lesson does the Matrix drill into a “Straight A Sheep” that turns out to be a great way to fail in the world of business? ATTACHMENT TO OUTCOME. The Matrix doesn’t care what you know, it only measures if you can spit out the approved answer…
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By the Ocean Partly Cloudy 76 Degrees 6:45 a.m. “What’s going on?” That’s a question you ask a lot when you’re building a business. You look out at what’s happening, or at what’s NOT happening, and you do your best to figure it out. The answer to the question is obvious of course. But we…
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By the Ocean Sunny 77 Degrees 6:12 a.m. If you can’t show the world what makes you different, there’s probably no point in saying it either. Because saying things doesn’t get the message through. No one even believes what you’re saying. So that leaves SHOWING them. You can SHOW in a lot of ways. You…
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By the Ocean Cloudy 78 Degrees 6:01 a.m. If you want to change your business, you have to change you. You don’t manipulate the outside, that’s the effect. You have to change the causal point. THAT’S YOU and your relationship with REALITY. Do you have dreams you want to achieve? Problems you want to solve?…
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Yesterday I got two interesting responses from the newsletter. The first was short and sweet. Perhaps he was paying by the word, I don’t know. The email was: “Delete my name” The second was also sweet. A bit longer. It began: “Thanks for being there in my inbox – every day. It’s really appreciated.” Same…
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By the Ocean Sunny 77 Degrees 6:38 a.m. I never finished college. I did all the coursework. Got all A’s. For the entire four years. But I’m a single, one-hour, music recital away from finishing. And I’m never going to do it. I didn’t want to do it then. I don’t want to do it…
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By the Ocean Rain 75 Degrees 6:21 a.m. Today we start with an idea that could very well win the award for “Most Obvious Statement in the World.” Ready? ONLY BUYERS BUY. There are only two types of people in the world: people who buy and people who don’t buy. You might think that your…
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By the Ocean Sunny 76 Degrees 6:31 a.m. I remember first watching The Secret movie back in 2006/2007, sitting on my couch, in the middle of Nowheresville, Indiana. It was dark, everyone else had gone to sleep, and I was bathing myself in blue light and crazy dreams of the future. I got so excited,…
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By the Ocean Partly Cloudy 76 Degrees 7:08 a.m. The Matrix isn’t stupid. It’s neutralizing the decentralizing power of the web by re-centralizing attention collection into a few distinct places. This means there’s now not enough attention to go around. Which is why it’s so much more difficult to find the attention you want. What’s…