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By the Ocean Partly Cloudy 71 Degrees 7:04 a.m. The benefit of publishing a media platform is that it never stops. Just like a train running its route, it keeps coming around again and again for anyone who wants to get on. We can learn a lot from the “train” when it comes to business.
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By the Ocean STILL Raining 72 Degrees 7:02 a.m. The electric went out last night during the rain (it’s been raining and windy for days!), so we had to cook chicken soup for 13 people on the gas stove. We ate by candlelight with the occasional help of a few phone flashlights. Living on a
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By the Ocean Still Raining 72 Degrees 5:38 a.m. If you tell a human what they should do, you create instant resistance against doing that thing. If you remember this in every area of your marketing, you will fare well. I didn’t make up this game that humans play, but I realized long ago that,
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By the Ocean Lots o’ Rain 73 Degrees 5:40 a.m. Yesterday morning, I created a one-page ad for a print magazine with a circulation of about 100K. After that I wrote an issue of a client’s weekly newsletter. After that, I wrote a promotional email to fill a live event that’s going to a list
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By the Ocean Rain 72 Degrees 5:26 a.m. That’s the question I start with most days: “What are you doing?” Sometimes I add a few, far more colorful words for emphasis depending on how I’m feeling on that particular morning. But the question is usually the same. I don’t ask the question so I can
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By the Ocean Cloudy 70 Degrees 6:09 a.m. I started the Do What You Love and Prosper project a few years ago when I felt I had figured out enough things to “reverse engineer” how to create success in business by building something based on WHO YOU ARE and WHAT YOU LOVE TO DO. The
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By the Ocean Sunny 70 Degrees 4:33 a.m. It’s easy to treat business like a battle, because that’s most of what you see. There’s a winner, there’s a loser, there’s what you want, there’s what they want. “What do I have to do here to get what I want?” is a common question we’re taught
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By the Ocean Sunny 70 Degrees 7:08 a.m. You can completely shift your perception of selling if you stop thinking of it as something you do to someone and start thinking of it as something a prospect does to himself. Humans are WIRED to move to what they want. You don’t have to push. So
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By the Ocean Clouds 71 Degrees 6:42 a.m. The reason I stepped OUT of the “product” world, where I make something and offer it to a lot of people, is because I realized I was not aiming WHO I AM at quite right target. I’m here for the individual. That’s YOU. It seems I showed
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By the Ocean Cloudy 71 Degrees 5:44 a.m. The reason the “fortune is in the follow-up” is because people only buy when they want to buy. And the chances that the buying moment is exactly the same moment as the moment you want to sell is why a 1% response makes you a millionaire genius