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By the Ocean Breeeeeezeeeee 76 Degrees 5:13 a.m. If they can get you to fear, they win. If they can get you to shrink back, they win. If they can get you to shy away from your dreams and believe they are little more than the make believe games of a child, they win. I…
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By the Ocean Lots of Waves 77 Degrees 5:23 a.m. In a time when it seems like so much is changing, one way to feel grounded and clear is to take a look at what is not changing. Human nature is not changing. It seems like it will not change. As far as I can…
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By the Ocean Rain 75 Degrees 5:01 a.m. People learn to avoid words that mean something because they are taught to avoid ideas that mean something. If you stand for something, you’re going to meet people who don’t like that. Those people might not want to give you money. They might even say something mean…
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By the Ocean Cloudy 75 Degrees 5:32 a.m. Prospects tune you out when it becomes obvious that you are more interested in reaching YOUR goals than you are interested in helping them reach THEIR goals. It’s easy to forget that selling IS about helping a prospect reach his goals. If you lose sight of that…
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By the Ocean Partly Cloudy 74 Degrees 4:15 a.m. The fastest way to move your business forward is to see something valuable in it today that you didn’t see in it yesterday. When that happens, the next action step becomes clear. That “thing” you see could be a new idea, a new way of viewing…
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By the Ocean Cloudy, Rain Coming 76 Degrees 5:36 a.m. If you want to generate money, it’s smart to sell to people who have it. This is a simple and profound principle of business. It is also probably one of the most ignored principles as well. There will be examples of people not following this…
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By the Ocean Cloudy 75 Degrees 4:11 a.m. On November 19, I’ll be presenting “Making Selling Invisible.” It’s all about how to transfer the job of selling from YOU to your BUYER. This is actually where the sale happens anyway…in the heart and mind of your buyer. We like to delight our egos thinking WE…
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By the Ocean A Few Clouds 78 Degrees 4:55 a.m. The primary benefit of strategy is that, instead of reacting to the world, you can become the cause of something in the world. This is not only smart for business, it is smart for life. Right now, you’re reading the writing of a recovering chameleon,…
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By the Ocean Clear 77 Degrees 5:33 a.m. The problem with using A.I. for writing to attract and persuade is that A.I. is missing the #1 skill for using the written word to CHANGE another person. That thing is this: Knowing what it feels like to be a human. This is why all of the…
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Building a brand isn’t a problem because it’s not powerful, it’s a problem because it puts the focus on you and not the people you serve. A brand, according to me, isn’t the beginning, it’s the end. It’s the byproduct of choosing someone to serve, identifying the problem you want to solve, understanding how your…