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By the Ocean Sunny 74 Degrees 7:21 a.m. I spend most of my days telling the people I work with things they already know. I help connect business owners with the truth of WHO THEY ARE and then figure out how to package that into something the world actually wants. All of these answers are…
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By the Ocean Sunny 71 Degrees 7:14 a.m. They have never wanted what you have. They never will. That’s the good news! So generating desire for what you have is not the smart way to go. That’s even more good news. Humans already have desires, lots of them. And most are completely unfulfilled. Sell to…
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By the Ocean Birds Are Already Up 72 Degrees 5:47 a.m. When you go to all the trouble of merging your “work” with your purpose on this plane, the line between life and work starts to blur. Eventually, it disappears. What exactly do you call the activity you do with others that makes you feel…
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By the Ocean Partly Cloudy 72 Degrees 6:19 a.m. If you feel like you have to “keep up,” perhaps you’re running the wrong race… Is that why you’re here? To chase or be chased, forever…just to get money? Many business owners love the chase. It spikes the adrenaline, it makes you feel alive, it really…
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By the Ocean Partly Cloudy 74 Degrees 6:22 a.m. No one is “qualified.” Because even the qualifiers made up what it means to be that. So much of our world is little more than smoke and mirrors created by someone else for goals that have nothing to do with yours. If you buy into the…
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By the Ocean Mostly Sunny 74 Degrees 6:48 a.m. The amount of self-knowledge you need so that you don’t end up miserable in business is rather astounding. It would be nice if they taught this in school, but that would mess up the whole prison system. So that’s not going to happen. What business should…
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By the Ocean More Clouds 73 Degrees 6:58 a.m. It’s a tough road to sell the world something it doesn’t really need and doesn’t really care about. You can chase the trends looking for that next hot thing. That’s one possibility. Right now, that would mean you stop everything you’re doing and somehow figure out…
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By the Ocean Cloudy 78 Degrees 10:38 a.m. They either want it or they don’t. This is how humans work. They know what they want when it comes to buying things. Getting to that answer as quickly as possible saves everyone a lot of wasted time and effort. But our minds don’t like it. Our…
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By the Ocean Rain Coming 73 Degrees 7:22 a.m. I spent years selling very expensive things to dentists. It was easy. It was lucrative. It was repeatable. This marketplace had everything a marketing guy could ask for! Lots of pain, lots of emotion, great stories of failure and success, lots of cash. I’ve never shot…
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By the Ocean Partly Cloudy 74 Degrees 5:59 a.m. We weren’t trained to be brave or have courage. In the Matrix, those qualities are reserved for movie characters. When you realize you’re starring in your own movie, then it becomes odd that you don’t see more people exhibiting these behaviors in their lives. I want…