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By the Ocean Sunny 75 Degrees 5:56 a.m. When I started my copywriting business, I thought that hunting clients was the thing to do. I sent out simple letters, a few hundred every month, in hand addressed envelopes, delivering a message about how great I was. This was a dumb thing to do. But it…
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By the Ocean A Few Clouds 75 Degrees 6:03 a.m. There’s a big difference between how everyone else succeeds and how you’re supposed to succeed. The Matrix doesn’t tell you this. It would rather have you think that there’s ONE way to do it right, just like in school. If you believe that, you can…
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By the Ocean Sunny 76 Degrees 7:55 a.m. If you work with clients, learning how to sell yourself is the most valuable skill you can develop. Without this skill, you will quickly become a commodity, experience downward pressure on your fees, and watch as the best and most profitable clients go to someone else. The…
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By the Ocean Sunny 74 Degrees 6:49 a.m. As the A.I. Cancer continues to spread throughout the land, certain assets in the business world are rapidly appreciating in value. Trust is one of them. My kids make fun of Mr. Chat GPT now because they’ve already proven to themselves that it has no idea what…
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By the Ocean Sunny 76 Degrees 7:13 a.m. What if you’re just not here to do it like anyone else? If that’s the case, then paying attention to what everyone else is doing is not only a waste of your time, but an activity that could easily lead you in a very wrong direction. (Ask…
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By the Ocean Partly Cloudy 77 Degrees 5:44 a.m. One of the lasting afflictions I have from spending so much of my early life in the world of professional classical music is that I developed a habit of never feeling like I was quite good enough. When you’re trained to bristle at even the slightest…
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By the Ocean Sunny 77 Degrees 6:46 a.m. Marketing is about learning to see. I didn’t know this when I got started. I discovered it after getting beaten by another copywriter who already understood this secret. We both wrote promos for the same goal setting course. I sold the course like it was a set…
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By the Ocean Sunny 80 Degrees 9:13 a.m. If you need a one-off salesletter written to promote your product or service, I’m not your guy. That’s a low probability of success kind of venture if all you get to influence is salescopy. I don’t want to do what is required to make something like that…
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By the Ocean Sunny 77 Degrees 07:05 a.m. This month marks the start of my 16th year writing these emails. Over that time, I’ve seen people come, I’ve seen them go. I’ve seen them go and come back again and say, “oh, you’re still here!” I’ve also reinvented the way I show up several times…
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By the Ocean Sunny 76 Degrees 6:26 a.m. I started my first business back in the year 2000. It was a telecommunications MLM that resold long distance phone service. You’d build the business by getting someone to switch their long distance carrier (look it up kiddos) and get paid a commission on their usage. I…