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By the Ocean Mucho Clouds 76 Degrees 7:46 a.m. This past week or so, the 20 page print newsletter went out the door, a six page “farming” newsletter left the building, 7 issues of this Daily Journal got published, client sales copy got written, marketing systems got built and I opened enrollment for a new…
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By the Ocean Mostly Cloudy 78 Degrees 6:17 a.m. When I was starting my business as a consultant and copywriter, I started out as the hunter. I suppose that’s really the easiest place you can start when you have nothing and know no one. Frankly, “being hunted” wasn’t really something I even knew existed. And…
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By the Ocean Partly Cloudy 77 Degrees 6:05 a.m. For somebody who values freedom, the idea of embracing constraints might seem a little weird. But constraints make decisions easier. And if they are TRUE constraints, meaning they are things you’re not going to change, then only an insane person would invest effort in trying. WHO…
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By the Ocean Sunny 77 Degrees 7:59 a.m. The most powerful way to attract clients is to learn to love yourself. They don’t write business books about this because very few people have the guts to say the obvious things. The validation and acceptance you get from others is fake and fleeting. It’s not the…
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By the Ocean Partly Cloudy 78 Degrees 8:22 a.m. Without rough edges, there’s nothing to make you interesting. The good news is that you DO have rough edges. Rough is probably the wrong word though. A specific “outline” might be a better phrase to describe it. Points of differentiation is even better than that. “Unique…
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By the Ocean Mostly Cloudy 76 Degrees 6:22 a.m. As best I can measure, I write about two or three new books per year. They don’t look like books, because they are in newsletter form. Print, email and this Daily Journal. Why do I do this? Because I am committed to the journey. Business is…
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By the Ocean Cloudy 75 Degrees 6:14 a.m. If you don’t create a media platform, I’m not sure HOW you build credibility and authority in a world where most of what you see is fake. You need the body of work. Without it, there’s no proof that what you say is real. The body of…
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By the Ocean Sunny 76 Degrees 6:33 a.m. Stop trying to make people want what you have. Trying to control another human so that you can eat is a recipe for insanity. People want what they want. You are not going to change that. Humans are already filled with desire for pretty much everything! You…
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By the Ocean Sunny 78 Degrees 6:41 a.m. The Matrix tricked you into thinking you need a U.S.P. (Unique Selling Proposition) YOU ARE THE U.S.P. The fact that people will laugh at that shows you how complete the brainwashing is. My U.S.P. is that you get ME! You get my unique vibe, my way of…
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By the Ocean A Few Clouds 75 Degrees 6:05 a.m. Do you think you’re valuable? Most people have two answers to that question. They have the answer they SAY and then they have the answer they FEEL. Everyone would probably say they are valuable. That’s obvious right, that you are? It’s pretty easy to say,…