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By the Ocean Sunny 67 Degrees 7:34 a.m. When it comes to positioning your business in the marketplace, most of the work seems to be about REMOVING every part of the package wrapping that doesn’t belong at the beginning of a relationship. You probably stand for a lot. You probably do a lot. You probably
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By the Ocean Sunny 73 Degrees 9:22 a.m. If success is just “more,” you’re going to lose. You might make millions, but it won’t be nearly enough. What is success to you? No one else could possibly define that for you. The Matrix tries to do it anyway. Success, to me, is a day with
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By the Ocean Partly Cloudy 66 Degrees 6:58 a.m. The reason that business can drive you insane is because the way we’re taught to do it is insane. What we’re told is that business is about getting other people to do what we want. “Let me explain all of the reasons you should buy this.
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By the Ocean Breezy 71 Degrees 5:59 a.m. There are plenty of problems in the world no customer or client cares about solving. If you want to build a great business, don’t choose one of these as your focus! Should you ignore this advice and select one of these problems, you’ll probably enter into a
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By the Ocean Clear 64 Degrees 7:33 a.m. One reason you don’t do what everyone else is doing is because, the bigger the trend, the harder it is to get noticed. The more important reason is because you’re only here to do certain things in certain ways. I don’t pay much attention to trends because
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By the Ocean Partly Cloudy 68 Degrees 4:28 a.m. Selling IS serving. And until you get past any Matrix conditioning inside you telling you that selling is bad, dirty, evil, or something worse…it’s going to be a rough road. It’ll feel like owning a high-powered sports car that always has the brake engaged. Selling is
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By the Ocean Partly Cloudy 70 Degrees 6:06 a.m. Positioning is about where you fit. There’s space somewhere for your business to go and the challenge is to figure out exactly where that is. The funny part is that, unlike putting a box on a shelf, you actually get to make up the space on
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By the Ocean Partly Cloudy 70 Degrees 6:19 a.m. The reason that you can spend so much time trying to figure out how best to show up in the world is because, just like you, everyone you hope becomes a client or customer spends most of their day in a timezone I call: ME TIME.
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By the Ocean Clear 60 Degrees 4:32 a.m. One of the most challenging parts of business is remembering what game you’re playing: You’re not playing the “what I have” game. You’re playing the “what they want” game. It’s not about what you have to sell, it’s about what they want to buy. Humans are self-interested.
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By the Ocean Sunny 70 Degrees 7:19 a.m. The Matrix wins if you allow it to define the game you play. That’s why you went to school, that’s why the legal system offers privileges in exchange for consent, that’s why the money system is setup to create and project lack. What they never told you