·
By the Ocean Mostly Cloudy 73 Degrees 5:38 a.m. The biggest question isn’t how to “make it” in business. It’s what business should you try to “make it” in? At the beginning of my life, I never asked myself this question. I wasn’t big on questions back then. I just did what I was told.…
·
By the Ocean Cloudy 75 Degrees 4:59 a.m. One of the most devious tricks of the Matrix is how it gets people to trade things that are real for things that are not. It makes the exchange of something valuable for something with the appearance of value look like a good deal. It never is.…
·
By the Ocean Mucho Rain 74 Degrees 5:18 a.m. I’ve come a long way when it comes to working with clients. But you’d never know it, because I don’t look any different or probably even sound too different. All of the changes happened on the inside, and that affected everything on the outside. If you’re…
·
By the Ocean Drizzle 72 Degrees 5:18 a.m. I’ve worked with a fair amount of alpha entrepreneur bros over the past 25 years. These are the guys fueled by energy drinks, late nights, high adrenaline adventure and constant frenetic action. Some people call them “relentless.” Because the activity never stops. Sometimes something or someone “blows…
·
By the Ocean Clear 74 Degrees 6:07 a.m. When you give up needing to be liked and put all your focus on being effective, your daily experience of life changes pretty dramatically. I was raised to make decisions for maximum social acceptance. I practiced that approach for many decades. It led to misery, fear, limited…
·
By the Ocean Cloudy 74 Degrees 5:13 a.m. If A.I. was a copywriter, marketer or strategist on staff, he’d get fired before the end of week one. But you can’t say that and get investors to fork over billions. So despite more people speaking simple common sense about what they see with their own eyes,…
·
By the Ocean A Few Clouds 72 Degrees 5:21 a.m. There are people who buy and people who don’t buy. There are people who pay for newsletters and people who don’t. The misery starts when you think you can convert one type of human into another. Most people do NOTHING. They invest in NOTHING. They…
·
By the Ocean Clear 74 Degrees 5:45 a.m. Mediocre is everywhere. Look around, it’s what most people are doing pretty much all of the time. The Matrix calls it normal, reasonable, practical, good enough. You’re never going to change that. That doesn’t mean there are no options though. Your power is in the choice to…
·
By the Ocean Partly Sunny 73 Degrees 6:51 a.m. Being a “good deal” has nothing to do with what you charge and everything to do with the ratio between what you charge and how valuable you are. If your buyers can realize this true value you represent without you mentioning it, everything gets easier. This…
·
By the Ocean Cloudy 72 Degrees 5:04 a.m. If you want to solve a problem in the marketplace, and you create something that “works,” people will tend to buy it. It took me a long time to figure out how to get something that “works.” At first, I was dumb enough to attempt to defy…