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By the Ocean Breezy 67 Degrees 4:48 a.m. If you’ve been around a while, you’ve seen it happen time and time again… Some new tactic or technique gets discovered for more easily connecting with your prospective buyers or getting a sale to happen… then MARKETERS SHOW UP… and destroy everything. This is called the strategy
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By the Ocean Partly Cloudy 66 Degrees 5:32 a.m. Every time I get on the phone to discuss someone’s Human Design and how it relates to their business, I feel like I’m talking to a genius. I can see it right on the paper. All of the qualities held in one human form. Capabilities. Ways
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By the Ocean Cloudy 66 Degrees 5:42 a.m. The reason that using A.I. for anything related to client attraction is a bad move is because it dilutes the concentration of YOU in the stream of information going out to the world. A.I. isn’t adding anything of value that did not already exist. It is simply
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By the Ocean Wet 67 Degrees 6:35 a.m. The way Matrix economies work is that scarcity tends to create value. If there is a limited supply of something people want, the perceived value of that thing increases. If there is no scarcity, the perceived value usually reflects that. What is in short supply today? Meaning.
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By the Ocean Cloudy 65 Degrees 5:47 a.m. Ever since I began operating on what I call the “Effortless Plan,” I’ve been reconfiguring the way I work and live. Getting rid of my product business is one of the steps on this journey. After Monday, all of that is gone. The way I am wired,
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By the Ocean Rain and Thunder 71 Degrees 6:14 a.m. It’s not about how big your audience is, it’s about who is in your audience. The biggest lie of social media is that it brainwashes business owners into believing they need to be popular to be successful. Popular might be one path to that outcome,
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By the Ocean High Surf Advisory 70 Degrees 6:34 a.m. Sometimes you don’t need to talk about “what makes you different,” sometimes the best thing you can do is SHOW IT. SHOWING = DEMONSTRATION And demonstration sells because demonstration provides to a prospective buyer the right amount of information in the right ways to make
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By the Ocean Windeeeeeee! 70 Degrees 7:20 a.m. The struggles only start when you allow the Matrix to take you away from who you are. I broke a spoon in first grade at lunch one day (I loved magic tricks and was trying to bend it) and the resulting FEAR of being punished after my
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By the Ocean Partly Sunny 72 Degrees 6:59 a.m. The way you get better clients is to become a better version of you. Clients aren’t the problem, they are a reflection. So all of those annoying things you can’t stand, guess what? All roads lead back to you! I didn’t know this for at least
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I’ve been building client attraction systems for about 23 years. When I started doing this work, my primary motivation was eating and staying alive. With stakes that high, you learn very quickly that “should work” is not the same as “does work.” I remember buying a computer consultant’s “build your business” product years ago that