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By the Ocean Partly Cloudy and Breezy 79 Degrees 8:12 a.m. Business isn’t changing online, it’s going back to how business has been conducted since the beginning. People buy from those they trust. From people with credibility. From people who don’t manipulate them to get their money. It seems like we’re just coming to the
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By the Ocean Rain 78 Degrees 6:18 a.m. Telling business owners not to use AI to write is a bit like telling the rest of humanity not to inject Ozempic and hire that personal trainer instead. No one is going to listen. It’s just too easy. And the people who are attracted to easy don’t
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By the Ocean Cloudy 76 Degrees 5:08 a.m. If you want to drive yourself crazy for a little while, increase the fees you charge in your business and choose some amount well beyond your comfort zone. Stick with it for a while and one of two things will tend to happen to most people: You
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By the Ocean Sunny 77 Degrees 6:33 a.m. “I’m paying for results.” “We want results.” “It’s the results that matter!!” I know that’s all true. Clients want results. That is not what is in dispute. WHAT IS THE RESULT they’re actually paying for? That’s the real question. Sometimes it takes you years to figure that
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By the Ocean Sunny 75 Degrees 7:16 a.m. People who are cheap suffer from a form of lack that you cannot change or cure. To the extent you are able to keep from ever setting your focus and awareness upon them, you will be better off. Surely they are fine people, but they are not
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By the Ocean Scattered Clouds 77 Degrees 6:39 a.m. If you’ve got 20 apples lined up and they’re all green…except for ONE that’s red…guess where human attention will collect? It’ll collect on the red apple. In the world of business building, this is only STEP 1: getting attention. Look at what folks are currently doing
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By the Ocean Sunny 77 Degrees 6:51 a.m. I woke up to a nastygram from the demons behind TikTok this morning that said: Account suspended. This was a new account I started for my wife to run an experiment with a book project. It wasn’t fully set up yet, nothing had been posted. It hadn’t
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By the Ocean Sunny 83 Degrees 10:11 a.m. Resenting your clients is a REALLY DUMB MOVE. I know, I did it for a long time! I was in a weird place at the beginning where the only thing worse than not having a client was actually HAVING A CLIENT. Because I didn’t have the guts
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By the Ocean Sunny 77 Degrees 8:05 a.m. If you position yourself as a doer of a thing (copywriter, web designer), you are a middleman. You might make a lot of money…even for a while… …but the way markets develop, middlemen are eventually transformed into commodities. “How much is it” and “how fast can you
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By the Ocean Sun and Rain Showers 76 Degrees 5:52 a.m. You can’t tell a prospect he needs what you have and expect to experience anything but instant resistance. Humans aren’t really attracted to what they need, they are attracted to what they want. And that’s a challenge if you’re selling something people actually need.