By the Ocean
Partly Cloudy 77 Degrees
6:22 a.m.
I’m not here to be popular. In fact, the ideas I have for how to build a business are rather unpopular with the masses. I’ve spent the last 13 years proving that to myself over and over again.
Fortunately, those same ideas in the hands of people who actually have a successful business are often worth millions.
Even so, everything in the Matrix points you to want to be popular.
Social media is just one example. These are platforms that have brainwashed people into believing popularity is a requirement for success.
- How many followers do you have?
- How many subscribers do you have?
- How many views did you get?
If you take the bait, if you accept that premise, you get to join the rat race. They’ll even give you an account for free!
That should be the first clue. Because nothing is free. The price is actually quite steep. You pay with your life force. With your awareness, which is the power you have to create. You also pay with your frustration. And with your depleted energy levels as you work harder for less.
If popular is your goal, perhaps today is the day to wake-up and choose another goal.
Popular is a goal that is not within your power to grant yourself. The status of popular must be granted to you by others.
This already sounds like a pretty shitty deal. Because giving your power to others in this way always leads to bad things.
So what if you stop taking the narrative the Matrix shoves down your throat and start choosing your own goals?
How about choosing to be effective? Or valuable? Those are goals 100% within your control to achieve. And they are excellent paths for anyone who wants to succeed in business.
You don’t win a game by beating everyone else. You win by playing a game no one else is playing.
This strategy is lost on 99% of the people out there because they were taught to avoid anything remotely close to critical thinking.
Start thinking. Start choosing. Start building in ways where you don’t put power over your future success into someone else’s hands.
Stop giving your power away. That’ll do more good for your business than any guru’s book, course or seminar.