By the Ocean
A Few Clouds 78 Degrees
5:23 a.m.
It’s easy to forget that, on the other end of every email you send, every video you make, every book you write, that there’s a real human who is pretty much the same as you are.
They have hopes, they have dreams, they have goals they want to achieve, they have fears that hold them back.
If you forget this for too long, you start using words in your business that reflect that mistake.
You start talking about your “list,” you start focusing on “converting the leads,” you start highlighting how much each customer is “worth” to you.
The problem with this view isn’t moral or ethical, it’s extremely practical.
Business is not mechanics. Business is human. We use mechanical things to amplify our human-ness so that we can impact far more people than we will ever meet in person. People can feel whether or not you know this.
If you get this mixed up, you eventually end up in a place where you view MARKETING as something you do to effect a specific result in the mechanics of your business.
Your communication becomes flat and shallow. Marketing gets created with YOUR desired result in mind, not theirs. Force is applied to influence the decisions and actions of your prospective buyers in ways that don’t feel good to them.
I’m not writing this email for my list. I’m writing it for you. When this is the mindset you bring to marketing, something important changes. Something softens. Something focuses. And people can feel it.
When you can retrain your brain to understand what an honor and privilege it is to lead someone to a place they want to go, that’s a shift your prospects can FEEL. You will stand out.
Because when you show up, it will be obvious to them that you are there to help, not just to get what you want.