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By the Ocean Clear 69 Degrees 6:17 a.m. I spent Sunday afternoon deconstructing a music label that’s been trying to get my son to sign with them. My son is one of the few independent artists out there, at his level of success, that isn’t signed. It’s not that he hasn’t gotten offers, it’s that
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By the Ocean Clear 72 Degrees 5:53 a.m. If you aren’t selling to the right people, it’s not going to work. It doesn’t matter how smart you are, how many software tools you use, how much skill you have. Putting what you have in front of the wrong people will make you feel like an
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By the Ocean Clear 73 Degrees 5:46 a.m. I sent my first email newsletter almost 25 years ago. Weekly at first, now every day. What you realize very quickly is that you’re not writing to a blob of prospects, clients or customers. Those are only the names we use to label things quickly so we
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By the Ocean Cloudy 72 Degrees 6:04 a.m. It doesn’t matter how big your list is, it matters who is on it. Social media has trained an entire generation or two that all roads to success go through being POPULAR. This is a lie. If you believe it, you have to play the popular game.
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By the Ocean Mostly Clear 73 Degrees 6:02 a.m. If I smell the use of A.I. in an email (it’s not hard,) I will never fully trust the sender again. If, for some reason, the sender is one of those people who knows how to beat the borg into submission so it turns out some
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By the Ocean Cloudy 73 Degrees 6:10 a.m. To generate attraction, you want to BE somebody who is GOING somewhere. Just like a train. All humans are valuable. But not too many are fully BEING their valuable selves. There’s a lot of conditioning you have to work through to get to that point. Not everyone.
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By the Ocean Light Rain 72 Degrees 6:37 a.m. With the exception of the newsletters I write each day, week and month, I’m in the “one-at-a-time” business. I fought this for decades. The gurus tell you “one-at-a-time” is dumb. Those guys want SCALE. “However big it is, we gotta make it bigger baby!” They want
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By the Ocean Cloudy 73 Degrees 7:07 a.m. If you’re trying to “keep up,” today is a great day to stop. There’s nothing to keep up with. You’re at the leading edge of your evolving life and business…every single moment of every single day. The Matrix would rather you not think this way. If the
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By the Ocean Cloudy 72 Degrees 9:49 a.m. The point of business isn’t to get them to buy. The point of business is to solve a problem. Buying is the natural byproduct of a qualified prospect seeing and believing that you can do that for them. This is the focus. It is the reason business
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By the Ocean Cloudy 73 Degrees 7:30 a.m. What is it? vs. What is it really? These are the questions you ask yourself when you’re presenting what you have to the world. I learned this lesson long ago, by participating in a copywriting contest before I had learned what it meant to truly THINK. It