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By the Ocean Sunny 75 Degrees 8:27 a.m. When you run a business, you can never stop. Or is it that you get to never stop? The way you view it changes everything. Not because you’re delusional, but because your perception is your reality. So if your current perception is leading you in a direction
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By the Ocean A Few Clouds 72 Degrees 5:58 a.m. No one wants a fake version of you. They want the real thing. So to the extent you inject “fake” into the systems, tools and resources you use to grow your business, you will push away the very people you say you want to attract.
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By the Ocean Partly Cloudy 70 Degrees 4:32 a.m. You can chase after the things that are changing. Or you can focus on the things that don’t change. Trust will not change. If I don’t trust you, I won’t buy. Differentiation won’t change. If I don’t understand why you’re better, why choose you? Clarity won’t
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By the Ocean Partly Sunny 73 Degrees 6:35 a.m. When it comes to the order of your priorities in business, you can only have ONE at the top. Either it’s… “I want to get…” Or it’s… “I want to give…” It might make sense that “getting” is the purpose of business. But to put at
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By the Ocean Before Sunrise, Birds Chirping 71 Degrees 5:39 a.m. If you don’t know who you are, if you don’t stay true to that, it doesn’t matter what business you choose. The result will be the same. Even if you make a billion dollars. You will feel empty. Have fun with the money. It
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By the Ocean Clear 69 Degrees 6:17 a.m. I spent Sunday afternoon deconstructing a music label that’s been trying to get my son to sign with them. My son is one of the few independent artists out there, at his level of success, that isn’t signed. It’s not that he hasn’t gotten offers, it’s that
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By the Ocean Clear 72 Degrees 5:53 a.m. If you aren’t selling to the right people, it’s not going to work. It doesn’t matter how smart you are, how many software tools you use, how much skill you have. Putting what you have in front of the wrong people will make you feel like an
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By the Ocean Clear 73 Degrees 5:46 a.m. I sent my first email newsletter almost 25 years ago. Weekly at first, now every day. What you realize very quickly is that you’re not writing to a blob of prospects, clients or customers. Those are only the names we use to label things quickly so we
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By the Ocean Cloudy 72 Degrees 6:04 a.m. It doesn’t matter how big your list is, it matters who is on it. Social media has trained an entire generation or two that all roads to success go through being POPULAR. This is a lie. If you believe it, you have to play the popular game.
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By the Ocean Mostly Clear 73 Degrees 6:02 a.m. If I smell the use of A.I. in an email (it’s not hard,) I will never fully trust the sender again. If, for some reason, the sender is one of those people who knows how to beat the borg into submission so it turns out some