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By the Ocean Scattered Clouds 77 Degrees 6:39 a.m. If you’ve got 20 apples lined up and they’re all green…except for ONE that’s red…guess where human attention will collect? It’ll collect on the red apple. In the world of business building, this is only STEP 1: getting attention. Look at what folks are currently doing
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By the Ocean Sunny 77 Degrees 6:51 a.m. I woke up to a nastygram from the demons behind TikTok this morning that said: Account suspended. This was a new account I started for my wife to run an experiment with a book project. It wasn’t fully set up yet, nothing had been posted. It hadn’t
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By the Ocean Sunny 83 Degrees 10:11 a.m. Resenting your clients is a REALLY DUMB MOVE. I know, I did it for a long time! I was in a weird place at the beginning where the only thing worse than not having a client was actually HAVING A CLIENT. Because I didn’t have the guts
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By the Ocean Sunny 77 Degrees 8:05 a.m. If you position yourself as a doer of a thing (copywriter, web designer), you are a middleman. You might make a lot of money…even for a while… …but the way markets develop, middlemen are eventually transformed into commodities. “How much is it” and “how fast can you
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By the Ocean Sun and Rain Showers 76 Degrees 5:52 a.m. You can’t tell a prospect he needs what you have and expect to experience anything but instant resistance. Humans aren’t really attracted to what they need, they are attracted to what they want. And that’s a challenge if you’re selling something people actually need.
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By the Ocean Sunny 77 Degrees 7:23 a.m. The generally accepted mind prison is that you need to get the attention of many leads to end up with a few sales. Everyone “knows” this, right? Is it true? It’s easy to think it’s true. It certainly looks like it might be true. But is that
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By the Ocean Cloudy 81 Degrees 9:34 a.m. The Matrix offers many mind traps to keep the slaves from ever discovering how amazing they are. One of the tricks it uses is to tell people that if “John” can’t do something for himself, there’s no way he can do it for others. “Hey John, you
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By the Ocean Mostly Cloudy 78 Degrees 7:03 a.m. Everything is personal. Because humans are completely entranced by their own story and the stories of those around them. How could it not be personal when humans are involved? The folks who try to compartmentalize this, who say, “it’s not personal, it’s business…” make me chuckle.
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By the Ocean Sunny 78 Degrees 6:29 a.m. It seems there is such a thing as trying to be too helpful. I’m not sure why it works this way, but it’s pretty consistent over the years: The harder you try to help someone, the worse things get. The logical mind has no explanation for this.
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By the Ocean Sunny 77 Degrees 6:59 a.m. “You should buy this” is probably the worst way ever conceived to get someone to buy something. “You probably shouldn’t buy this” is a much better start. Much closer to the truth. Much more powerful. Much clearer. Way more attractive. “You probably shouldn’t buy this” creates ZERO