By the Ocean
Sunny 76 Degrees
7:01 a.m.
The fundamentals of business have not changed. What has changed is that tools to make noise have been made available to lots of people who make mediocre things.
The result is an explosion of mediocre…aka noise…that now competes with your attempts to deliver your product or service to the world.
This is temporary. Because humans with money tend not to want mediocre. They don’t buy mediocre. They don’t talk about mediocre.
The mediocre explosion makes buying decisions more difficult. It increases skepticism. It erodes trust. It makes credibility difficult to build quickly.
While it’s hard to predict exactly how long this aberration of the fundamentals will continue, we know that nothing lasts forever. Especially things that are shallow, vapid and soul killing.
In fact, we seem to just be coming up on the leading edge of the discovery by a huge number of people that their social media affliction adds little value to their life. And actually presents quite an obstacle to them getting something real done.
What will happen next? I don’t know. But I bet it will be beautiful.
In the last 24 hours, how much did you create? How much did you consume? That ratio tells you everything you need to know about your future.
Business is powered by creating value for others. By solving problems they want solved. By offering your “magic trick” to the world in a package buyers find attractive.
Instead of chasing attention, what happens if you command it? What would that look like? How could that strategy play out?
You might not attract billions of eyeballs that way. You certainly won’t be “trending” or the talk of any influencer awards ceremony.
But you might make millions of dollars without having to run a race designed for you to lose.