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By the Ocean Partly Sunny 70 Degrees 7:45 a.m. What’s the biggest and boldest promise you can make to the marketplace about your business? Can you make it specific? About what they care about? And phrase it in a way that creates, in the body of the reader, an immediate vibration of “TELL ME MORE?”
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By the Ocean Cloudy 68 Degrees 6:33 a.m. If you ask an elephant to climb a tree, you’re going to have a problem. It’s a silly thing to suggest. Because no one would ever ask an elephant to climb a tree. Unfortunately, we do this type of thing in business all the time. We have
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By the Ocean Rain 75 Degrees 7:52 a.m. When you’re selling to a confused world, a world that’s been scared to death over the past few years, you have to adjust your approach or risk triggering the survival mechanisms humans have developed over countless centuries to steer clear of risk. Why aren’t they buying? Why
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By the Ocean Rain 70 Degrees 4:57 a.m. Do something you believe in. What else would you do? When you know you’re doing what’s right for you, it doesn’t matter what anyone else says. You just keep doing what you’re here to do. If that’s to make a ton of money, do it. If that’s
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By the Ocean Cloudy 70 Degrees 5:54 a.m. Most of my work with new clients begins with looking closely at their Human Design Bodygraph. If you talked about this topic 10 years ago, everyone thought you were a nut. When you talk about it now, things are very different. On a single sheet of paper,
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By the Ocean Cloudy 71 Degrees 6:06 a.m. Client attraction isn’t something you do to THEM, it’s something you do to YOU. You align who you are BEING, what you are SAYING, the things you are DOING and how you are SHOWING-UP, with the problems your prospective clients want to solve. You don’t need to
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By the Ocean Cloudy 70 Degrees 6:24 a.m. The biggest danger in business isn’t that you’ll go bankrupt. It isn’t that you’ll embarrass yourself on the world stage. It isn’t that you will struggle and never get anything real off the ground. The biggest danger in business and in life is that you might somehow
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By the Ocean Partly Cloudy 71 Degrees 7:04 a.m. The benefit of publishing a media platform is that it never stops. Just like a train running its route, it keeps coming around again and again for anyone who wants to get on. We can learn a lot from the “train” when it comes to business.
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By the Ocean STILL Raining 72 Degrees 7:02 a.m. The electric went out last night during the rain (it’s been raining and windy for days!), so we had to cook chicken soup for 13 people on the gas stove. We ate by candlelight with the occasional help of a few phone flashlights. Living on a
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By the Ocean Still Raining 72 Degrees 5:38 a.m. If you tell a human what they should do, you create instant resistance against doing that thing. If you remember this in every area of your marketing, you will fare well. I didn’t make up this game that humans play, but I realized long ago that,