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By the Ocean Sunny 77 Degrees 8:05 a.m. If you position yourself as a doer of a thing (copywriter, web designer), you are a middleman. You might make a lot of money…even for a while… …but the way markets develop, middlemen are eventually transformed into commodities. “How much is it” and “how fast can you…
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By the Ocean Sun and Rain Showers 76 Degrees 5:52 a.m. You can’t tell a prospect he needs what you have and expect to experience anything but instant resistance. Humans aren’t really attracted to what they need, they are attracted to what they want. And that’s a challenge if you’re selling something people actually need.…
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By the Ocean Sunny 77 Degrees 7:23 a.m. The generally accepted mind prison is that you need to get the attention of many leads to end up with a few sales. Everyone “knows” this, right? Is it true? It’s easy to think it’s true. It certainly looks like it might be true. But is that…
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By the Ocean Cloudy 81 Degrees 9:34 a.m. The Matrix offers many mind traps to keep the slaves from ever discovering how amazing they are. One of the tricks it uses is to tell people that if “John” can’t do something for himself, there’s no way he can do it for others. “Hey John, you…
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By the Ocean Mostly Cloudy 78 Degrees 7:03 a.m. Everything is personal. Because humans are completely entranced by their own story and the stories of those around them. How could it not be personal when humans are involved? The folks who try to compartmentalize this, who say, “it’s not personal, it’s business…” make me chuckle.…
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By the Ocean Sunny 78 Degrees 6:29 a.m. It seems there is such a thing as trying to be too helpful. I’m not sure why it works this way, but it’s pretty consistent over the years: The harder you try to help someone, the worse things get. The logical mind has no explanation for this.…
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By the Ocean Sunny 77 Degrees 6:59 a.m. “You should buy this” is probably the worst way ever conceived to get someone to buy something. “You probably shouldn’t buy this” is a much better start. Much closer to the truth. Much more powerful. Much clearer. Way more attractive. “You probably shouldn’t buy this” creates ZERO…
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By the Ocean Mostly Clear 75 Degrees 5:41 a.m. A simple question for today: Is humanity getting dumber? It seems like the borg has used the past five years or so, after scaring the world SILLY using the power of the media and bought-and-paid-for experts, to divert the attention of the masses into making entertainment…
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By the Ocean Partly Cloudy 75 Degrees 5:34 a.m. Children and clients have one thing in common: They will show you where you need to grow faster than any other method I know. Want to become a better version of yourself? Skip the meditation. Ditch the self-development programs. Don’t bother with the daily cold plunge.…
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By the Ocean Sunny 74 Degrees 6:09 a.m. My “work” day usually starts around 4 a.m. I don’t have an alarm. I haven’t had one since 2003. I just wake up because I want to. I’m down to two cups of coffee per day, which I consider a personal victory over the coffee bean. It’s…