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By the Ocean Cloudy 68 Degrees 7:32 a.m. There are certain trends where it seems the smart thing to do is to go the other way. The current trend we see of “thinking less” seems to be one of them. I remember back in music school when I’d play something for my teacher that I
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By the Ocean Pretty Darn Cloudy 72 Degrees 9:36 a.m. The Matrix tries to make you feel like the normal and right thing to do is to follow the rules. The farther away from the Matrix you can pull your awareness, however, the less this makes sense. In fact, should you dare to back away
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By the Ocean Cloudy 69 Degrees 6:58 a.m. When you trade in the “how can I sell this” mindset for the “how useful can I be” mindset, you align your priorities with the priorities of your buyers. Buyers are looking for useful. Businesses are looking to sell. This is why selling is hard. Because buyers
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By the Ocean Clear 67 Degrees 7:28 a.m. The reason people will stop using A.I. to do writing is because they will (eventually) notice that humans don’t respond to it. The reason they don’t respond to it is because it has no emotion. And emotion is the only reason people buy. If you sell anything,
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By the Ocean Cloudy 72 Degrees 4:19 a.m. Today my wife has a surfing lesson. They usually start around 6:30 am, which means I’m up early doing my normal thing…getting this message prepared for you…getting the weekly issue of Making Clients Pay out the door. I don’t know how many people start surfing at age
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By the Ocean 70 Degrees 7:51 a.m. I never send a “just following up” email to prospective clients. Because I don’t follow up. Have you ever received a message from a train you didn’t get on reminding you that it was there and available? Probably not. Because that would be dumb. Because the train has
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By the Ocean Partly Cloudy 67 Degrees 6:06 a.m. The reason you need to find the right path in business, the one that might lead to success that also makes you feel alive… is because usually, the only way you’re going to get to that success is if you simply REFUSE TO QUIT. Many people
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By the Ocean Cloudy 69 Degrees 5:53 a.m. What is it? Who’s it for? What makes it different? Simple, clear, meaningful answers to those questions are what we’re looking for. People call this “positioning.” I do a lot of it. Positioning isn’t about where you fit in, it’s really about getting clear on which story
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By the Ocean Cloudy 73 Degrees 6:20 a.m. When you realize you don’t have to do it like everyone else, things get much, much simpler. When you allow all of the “musts” and “shoulds” and “best practices” and social conventions to be invalidated as little more than someone else’s opinion, you clear the playing field
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By the Ocean Clear 72 Degrees 7:12 a.m. The real danger in the content economy is that you train your mind and body to think that consuming is a creative act. It is not. It is the thing that stands in the way of the creative act. It reminds me of a quote (I’m paraphrasing)