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By the Ocean Sunny 77 Degrees 7:23 a.m. The Matrix trained you to believe that the way you are is a problem. If you believe this, you will act like it. You are not going to change WHO YOU ARE or HOW YOU ARE. The smartest approach is to embrace all of that and structure…
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By the Ocean Sunny 75 Degrees 7:26 a.m. As the surf hotline said yesterday, we’re in the middle of a “Summer Bender” here when it comes to waves. Usually, the summer is pretty tame. Not this week! So that means a lot of time playing surf caddy for me. I don’t actually surf (I’d prefer…
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By the Ocean Sunny 77 Degrees 8:16 a.m. The reason you create a media platform is because it makes you better, over time, at communicating about the problems you solve and the people for whom you solve them. Publishing on a consistent basis, as promised, to your prospective clients and customers is all we’re talking…
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By the Ocean Sunny 75 Degrees 7:46 a.m. If you’re waiting for the marketplace to show you how valuable you are, you’re doing it backwards. You show, they agree or disagree. If they agree, you keep showing until you find more people who agree. If they disagree, you keep showing until you find people who…
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By the Ocean Mostly Sunny 74 Degrees 6:57 a.m. The business doesn’t exist for you, it exists for them. To the extent you can look at everything through their eyes, decisions become easier. You’re not trying to find THEM, you’re trying to make it easy for them to find you. You’re not sending them emails.…
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By the Ocean Sunny 73 Degrees 6:31 a.m. If you’re doing the business just because you want to get something, you’re going to have a very different experience from the guy who is doing it because he loves it. I know it’s not a popular topic with the gurus to make a business out of…
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By the Ocean Sunny 74 Degrees 6:08 a.m. No one ever told me, back when I was getting started, that it is far easier to start your own business than it is to get picked as an employee. (I can’t imagine what it’s like to play the employee game these days.) Starting a business certainly…
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By the Ocean Sunny 75 Degrees 6:51 a.m. When you step away from the world of social media and refuse to play, it doesn’t take long before you’re completely “out of the loop.” “Did you see that guy on X?” No. “I can’t believe he did that.” I didn’t see it. “It totally went viral.”…
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By the Ocean Sunny 74 Degrees 6:33 a.m. Do you know what that thing is that you do better than anyone? If you don’t, it’s not because you don’t have one of those things, it’s because you were trained to be blind. I was trained to follow the rules. I was trained to fit into…
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By the Ocean Partly Sunny 76 Degrees 8:17 a.m. You were trained to act like someone you are not. When you resist this training, you feel bad. That might come in the form of fear, shame, guilt, or something else that’s not fun to experience. This is how you were conditioned to play small. Sane…