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By the Ocean Clear 73 Degrees 5:46 a.m. I sent my first email newsletter almost 25 years ago. Weekly at first, now every day. What you realize very quickly is that you’re not writing to a blob of prospects, clients or customers. Those are only the names we use to label things quickly so we
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By the Ocean Cloudy 72 Degrees 6:04 a.m. It doesn’t matter how big your list is, it matters who is on it. Social media has trained an entire generation or two that all roads to success go through being POPULAR. This is a lie. If you believe it, you have to play the popular game.
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By the Ocean Mostly Clear 73 Degrees 6:02 a.m. If I smell the use of A.I. in an email (it’s not hard,) I will never fully trust the sender again. If, for some reason, the sender is one of those people who knows how to beat the borg into submission so it turns out some
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By the Ocean Cloudy 73 Degrees 6:10 a.m. To generate attraction, you want to BE somebody who is GOING somewhere. Just like a train. All humans are valuable. But not too many are fully BEING their valuable selves. There’s a lot of conditioning you have to work through to get to that point. Not everyone.
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By the Ocean Light Rain 72 Degrees 6:37 a.m. With the exception of the newsletters I write each day, week and month, I’m in the “one-at-a-time” business. I fought this for decades. The gurus tell you “one-at-a-time” is dumb. Those guys want SCALE. “However big it is, we gotta make it bigger baby!” They want
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By the Ocean Cloudy 73 Degrees 7:07 a.m. If you’re trying to “keep up,” today is a great day to stop. There’s nothing to keep up with. You’re at the leading edge of your evolving life and business…every single moment of every single day. The Matrix would rather you not think this way. If the
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By the Ocean Cloudy 72 Degrees 9:49 a.m. The point of business isn’t to get them to buy. The point of business is to solve a problem. Buying is the natural byproduct of a qualified prospect seeing and believing that you can do that for them. This is the focus. It is the reason business
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By the Ocean Cloudy 73 Degrees 7:30 a.m. What is it? vs. What is it really? These are the questions you ask yourself when you’re presenting what you have to the world. I learned this lesson long ago, by participating in a copywriting contest before I had learned what it meant to truly THINK. It
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By the Ocean Rain 72 Degrees 6:18 a.m. Ideas are responsible for virtually everything you can see, touch or interact with on this plane. The Matrix trains its slaves to discount the power of the magic between your two ears. But it is from that space that so much of what you can see and
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By the Ocean Cloudy 73 Degrees 6:56 a.m. Most of the client work I’ve done over the past 20 years involves building sales and marketing systems to sell things that sound too good to be true. You would think that all you need is a bunch of proof and the doors to riches will open.