• Lessons of a College Dropout

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    By the Ocean Sunny 77 Degrees 6:38 a.m. I never finished college. I did all the coursework. Got all A’s. For the entire four years. But I’m a single, one-hour, music recital away from finishing. And I’m never going to do it. I didn’t want to do it then. I don’t want to do it…

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  • Finding Buyers

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    By the Ocean Rain 75 Degrees 6:21 a.m. Today we start with an idea that could very well win the award for “Most Obvious Statement in the World.” Ready? ONLY BUYERS BUY. There are only two types of people in the world: people who buy and people who don’t buy. You might think that your…

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  • Think and Grow Rich?

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    By the Ocean Sunny 76 Degrees 6:31 a.m. I remember first watching The Secret movie back in 2006/2007, sitting on my couch, in the middle of Nowheresville, Indiana. It was dark, everyone else had gone to sleep, and I was bathing myself in blue light and crazy dreams of the future. I got so excited,…

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  • Finding Your People

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    By the Ocean Partly Cloudy 76 Degrees 7:08 a.m. The Matrix isn’t stupid. It’s neutralizing the decentralizing power of the web by re-centralizing attention collection into a few distinct places. This means there’s now not enough attention to go around. Which is why it’s so much more difficult to find the attention you want. What’s…

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  • The Mission We’re On

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    By the Ocean Sunny 74 Degrees 6:31 a.m. I spend a lot of time helping business owners figure out which way to go. I didn’t learn how to do this anywhere. I was just made this way. The funny part is, I do this while very rarely having any idea which way I should go.…

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  • The Rise of the Individual

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    By the Ocean Sunny 78 Degrees 7:14 a.m. I came here for the rise of the individual. That’s what interests me. Not groups of people. Just YOU. I sit at my kitchen table each day and do the work required to support a huge family. I advise people, I direct people, I coach people, I…

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  • Inspiration for the Summer Solstice

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    By the Ocean Sunny 77 Degrees 6:14 a.m. My wife sent me a nice message for this day, the Summer Solstice. I’m bleeping out the most colorful part only so the filters don’t keep you from reading its inspiring wisdom: “The Sun doesn’t give a f*ck if it blinds you, the Solstice is an invitation…

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  • Quitting Time

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    By the Ocean Sunny 81 Degrees 9:22 a.m. The Matrix tells you not to quit, because keeping you busy with things you shouldn’t be doing is a great way to make sure you never achieve your full potential. The Matrix spends years filling you with “shoulds.” You should do this. You should do that. It…

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  • Selling Things That Never End

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    I pretty much moved to offering subscription only products and services. I’ve got newsletters (here and here), and I’ve got advice and actually MAKING STUFF. I’ve found this structure to be much better for me and the people I work with. First, this type of offering (every week or every month!) scares away almost all…

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  • Your Relationship With Getting

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    By the Ocean Sunny 78 Degrees 7:22 a.m. Business is a great place to work on the relationship you have with “getting.” Specifically, with the dynamic where you always want more than you got. The alphas make it sound cool to be like this. I’ve been in the meetings, I know. Intention is powerful. Misplaced…

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