By the Ocean
Sunny 77 Degrees
6:12 a.m.
If you can’t show the world what makes you different, there’s probably no point in saying it either.
Because saying things doesn’t get the message through. No one even believes what you’re saying. So that leaves SHOWING them.
You can SHOW in a lot of ways.
- You can show in the form of results.
- You can show in the form of behavior.
- You can show in the form of demonstration.
Lots of possibilities.
The challenge is that, in most cases, the SHOWING has to go on for quite a while…maybe even forever. Some people view this as an annoying problem. I think it’s an enormous opportunity.
Mainly because SO FEW PEOPLE WILL EVER GO TO THE TROUBLE TO DO IT.
With rare exception, no one wakes up thinking about you or your business.
Showing them once, twice, even six times is nothing. You’ll be forgotten in a blink.
One of the most powerful forms of showing is to create something that your prospective buyer can depend on, use, install in their life as something that adds real value.
What is that thing for YOU?
How do you show them what you do in a way that adds value to their world even BEFORE they send you money?
Answering that question is the most effective method of “selling” there is. It’s a type of selling that has zero resistance. The buyer sells himself. You don’t have to do much of anything. All you have to do is SHOW THEM, over and over again, why it’s smarter to have you in their life than someone or something else.
If you do it in a way that makes their life better, even before they give you money, that sale will eventually “close” on its own.