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By the Ocean Partly Cloudy 76 Degrees 7:08 a.m. The Matrix isn’t stupid. It’s neutralizing the decentralizing power of the web by re-centralizing attention collection into a few distinct places. This means there’s now not enough attention to go around. Which is why it’s so much more difficult to find the attention you want. What’s…
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By the Ocean Sunny 74 Degrees 6:31 a.m. I spend a lot of time helping business owners figure out which way to go. I didn’t learn how to do this anywhere. I was just made this way. The funny part is, I do this while very rarely having any idea which way I should go.…
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By the Ocean Sunny 78 Degrees 7:14 a.m. I came here for the rise of the individual. That’s what interests me. Not groups of people. Just YOU. I sit at my kitchen table each day and do the work required to support a huge family. I advise people, I direct people, I coach people, I…
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By the Ocean Sunny 77 Degrees 6:14 a.m. My wife sent me a nice message for this day, the Summer Solstice. I’m bleeping out the most colorful part only so the filters don’t keep you from reading its inspiring wisdom: “The Sun doesn’t give a f*ck if it blinds you, the Solstice is an invitation…
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By the Ocean Sunny 81 Degrees 9:22 a.m. The Matrix tells you not to quit, because keeping you busy with things you shouldn’t be doing is a great way to make sure you never achieve your full potential. The Matrix spends years filling you with “shoulds.” You should do this. You should do that. It…
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I pretty much moved to offering subscription only products and services. I’ve got newsletters (here and here), and I’ve got advice and actually MAKING STUFF. I’ve found this structure to be much better for me and the people I work with. First, this type of offering (every week or every month!) scares away almost all…
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By the Ocean Sunny 78 Degrees 7:22 a.m. Business is a great place to work on the relationship you have with “getting.” Specifically, with the dynamic where you always want more than you got. The alphas make it sound cool to be like this. I’ve been in the meetings, I know. Intention is powerful. Misplaced…
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By the Ocean Sunny 77 Degrees 7:23 a.m. The Matrix trained you to believe that the way you are is a problem. If you believe this, you will act like it. You are not going to change WHO YOU ARE or HOW YOU ARE. The smartest approach is to embrace all of that and structure…
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By the Ocean Sunny 75 Degrees 7:26 a.m. As the surf hotline said yesterday, we’re in the middle of a “Summer Bender” here when it comes to waves. Usually, the summer is pretty tame. Not this week! So that means a lot of time playing surf caddy for me. I don’t actually surf (I’d prefer…
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By the Ocean Sunny 77 Degrees 8:16 a.m. The reason you create a media platform is because it makes you better, over time, at communicating about the problems you solve and the people for whom you solve them. Publishing on a consistent basis, as promised, to your prospective clients and customers is all we’re talking…