By the Ocean
Clear 72 Degrees
7:01 a.m.
Imagine if you ran a business that sold a product that solved a valuable problem for the world that could only be sourced from your company.
If a buyer anywhere in the world wanted that product, they’d HAVE to come to you. “Competition” would cease to exist and your biggest challenge would be spreading your message.
There’d be little price pressure to deal with given the scarcity of this product. And you’d be able to pretty much dictate all of the terms within which that product was delivered to the buyer.
Creating or sourcing a product like this, one that is so rare and valuable, is no small feat! In fact, I bet you could work your entire life and probably never come up with one.
The good news is that you don’t have to.
Because you already have a “product” like this.
And that “product is you.
Unfortunately, we’re trained to never, EVER feel like all of this is true. You? Rare and valuable? The Matrix says, “No!” Because we can’t feel our value, we can’t think about it properly, or speak about it powerfully, or act in alignment with that truth.
You don’t need to go to a motivational seminar to fix this. Just look at the facts:
- There is LITERALLY only one of you.
- There is NO ONE ELSE who does what you do in exactly the same way you do it.
- There is NO OTHER SOURCE from which to get the exact experience someone will have working with you.
Since these facts are obviously true, the rest of the challenge becomes pretty clear:
The goal is to engineer an environment that makes some of your prospects realize they want YOU to be the one to supply the solution to their problem. (This is part of the process you need to do what you love and prosper.)
Once they want you above anyone else, everything changes.
This is how you build a successful business that is largely powered by WHO YOU ARE.