You have about 2 seconds to make it clear to a prospective buyer exactly what you do, exactly who it’s for and exactly why it’s different.

Most successful business owners couldn’t accomplish that in 10 full minutes. I know. Because I talk to them on the phone. And when I ask the “what do you do?” question, the three part response is always the same.

The first part is a rather long silence…which then moves into a slow mumbling that ends up with a description of their product or service that is confusing and does little to create impact in the heart and mind of the buyer. Sometimes it can even make things worse than just saying nothing.

If You Don’t Offer a Clear, Powerful and Compelling Answer to This “What Do You Do?” Question, Lots of Bad Things Can Happen in Your Business

The problem is most business owners don’t realize that not being able to answer this question is the real problem. Instead, you think your sales are down, or that you’re not attracting the right prospects, or that your prospects are tire kickers who can’t commit or that no one appreciates what you do or that the economy is bad and every business is growing slowly.

But those are only symptoms of the real problem, which is that you haven’t clearly and powerfully conveyed what the world needs to know to make it easy for the right people to say “yes,” and the wrong people to go away.

If you don’t know that’s the problem, you spend your time dealing with symptoms instead of dealing with the cause.

The “Gold Foundation” on Which Every Part of Success in Business is Built

Clarity about what you do, who you’re for and what makes you different is the “gold foundation” on which everything else in your business is built. Your website, your emails, books, courses and videos, the way you talk to prospects, the way you deal with clients…everything is an outward demonstration of this foundation.

If you have powerful answers to these questions that you can easily articulate in a clear way, YOU WIN. If not, you end up being a wandering solution into the marketplace looking for a problem you can solve.

What you end up with if you do this right is something that is packaged to sell. So when a prospective buyer comes along they say, “that’s for me!”

Packaged to Sell: How to Quickly, Clearly and Powerfully Communicate the Unique Value of What You Do to the World

Packaged to Sell is my process for making it clear to the world what you do, who it’s for and what makes it different. It is my method for presenting your business to the world with such clarity that the right prospective buyers will know what you have is for them.

This process is in three parts:

PART ONE is a 60 minute phone conference where I collect all of the information required to build your “package” in the marketplace. During this call, I’ll ask you questions about your products, services, and approach, about the clients you serve and the way you serve them. During that one hour, I’ll get all of the raw material I need to do this work.

During PART TWO, I will build the “positioning package” for your products/services/business that you can use to clearly and powerfully present your work to the world. To demonstrate this package, I will create the copy for a new version of the homepage of your website to show you how your clarified position in the marketplace can be presented. This will include a headline, subheadline, body copy and other copy blocks from the page to offer supporting information for your primary message. You end up with a straightforward, “clear as a bell” strategy package that clearly outlines how you should be talking about your business in your marketing and with your prospects and clients.

During PART THREE, we will have a final 30 minute call to review the work, make any optimizations, changes or edits required, and discuss how this new and clarified “package” can improve every part of your business.

What Does This Look Like in the Real World?

Here’s a simple example so you can feel the difference between a presentation that is packaged to sell and one that is not. To keep it simple, we’ll JUST look at the first few ideas you see when you arrive at their website.

This is a client I worked with, EffijiBreath.com, who offers transformational breathwork, a marketplace with thousand of options all of which are basically saying the “same” thing.

The first picture is the “before” screenshot of the headline on their homepage:

This second picture is the “after,” after we got clear on how to communicate what they do. You can feel the difference. Their work didn’t change in any way. It is as profound now as it was then. What changed is how it’s talked about, how it’s presented, how it’s focused.

When comparison is possible between you and your prospect’s other choices, you will tend to lose. When it’s unclear exactly what you do or what they get, you will create problems. You might not get the business. Or worse, you will get the business, but it won’t be a good fit.

Think of all of the things that annoy you about getting and working with clients and customers. Most people think those things are problems. They’re not.

Having someone haggle with you over a fee isn’t the problem, it’s a symptom of the problem. The problem is that you haven’t cemented yourself as the unique and valuable “one-of-a-kind” expert you are in the mind of your prospect. THAT, dear Reader, is the problem.

Do you know anyone who haggles with a heart surgeon? Never happens. Why? Because that doctor has been positioned as the one and only choice for that client.

The fact is, you already have everything you need right now to set yourself apart from your competition in ways that would drastically improve the quality of your business.

What you probably haven’t done, however, is created the “package” of big ideas that communicates that to the world. What makes you unique? What makes you a better value than anyone else? How do you communicate that to prospects so they “get it” like a smack right to the face?

When you are “packaged to sell,” your experience will be very different. Never again will you stumble over answering the “what do you do?” question. Never again will it be unclear to the marketplace why you are the obvious choice for your clients. Never again will you feel like you have to compete for attention among the other providers in your marketplace who aren’t as experienced, talented or capable as you are.

You don’t have to change what you do, you have to change how you present it to the world.

Enrollment is $2,997.