By the Ocean
Cloudy 72 Degrees
9:49 a.m.
The point of business isn’t to get them to buy.
The point of business is to solve a problem. Buying is the natural byproduct of a qualified prospect seeing and believing that you can do that for them.
This is the focus. It is the reason business exists: TO. SOLVE. A. PROBLEM.
The less obvious it is to your prospective buyers that you DO THIS, the more you have to push. Sometimes the pushing works, other times you just tire yourself out.
The success you experience is largely baked into the structure of the problem you solve and how you choose to solve it.
This is why choosing to do all that the “right way” is a smart thing to do. Luckily, you get a rather unlimited number of chances to figure out what the right way is. This is limited by your patience, by your ability to deal with failure and your willingness to take one more step.
I’ve been taking ONE MORE STEP for the past 25 years. I never really found “THE THING” for me to do. I’m always making up a thing, based on who I am at the time, what I am interested in doing, and the needs I see in the marketplace. Eventually, I realized doing all of that WAS MY THING!
My mind likes the idea of making a product that I could sell a billion times. The REAL ME would probably jump off a bridge if I had to do that. Too boring.
The minute I make a thing, it’s over for me. It’s full of my yesterdays. See all these emails? I’m never going back to the place that caused me to write them…or to being the person I was when I created them.
Forward is the only direction I go. So I’m on to the next thing the minute I’m done with the first thing. The Matrix has a name for people like this. They talk about it as though it’s a weakness. For the past two decades, it’s how I feed a family with 10 kids!
My new thing is The Renegade Letter. The first issue is done and ready for the printer. It’s waiting for the deadline bell to ring and then it goes out the door. If you haven’t subscribed yet and you want the first issue, you have until midnight eastern, U.S. time. I live six hours behind that, so that’s the end of the day.