FIRST ISSUE GOES TO THE PRINTER MONDAY APRIL 13, 2026

Dear Business Builder,

If you could create success by doing what everyone else was doing, there’d be a whole lot more successful people. In business, following the herd gets you killed. You work hard, forever, and don’t end up with much to show for it.

To the extent you can break free from group think and all of the invisible conditioning designed to control your thoughts, words and deeds, you stand a chance.

I used to think we could all get along. But the last few years of whatever we’re watching unfold on the world stage make it clear, there’s US and there’s THEM.

By “US,” I mean the people who have the ability and desire to think for ourselves and to take action in alignment with those thoughts.

It doesn’t make “us” better, it doesn’t make “them” worse. It just makes us DIFFERENT.

Fortunately, Being Different Seems to Be a Prerequisite For Doing Something That Matters in This World

I grew up being what I call a “Straight A Sheep.” I got a 4.0 GPA, was first in my class, and followed all the rules. I searched OUT the rules. If there was a rule to follow, I wanted to KNOW!

And then somewhere along the way, things started to fall apart. I read a Robert Kiyosaki Book about growing your own business and my head broke. All of a sudden, I realized I didn’t actually like being told what to do by people who didn’t seem to be very smart. When you’re an employee, this is a bad mindset to have.

It wasn’t long before I quit my job (by fax) and never looked back. I couldn’t look back because I burned all the bridges to the world I left. People often don’t like it when you realize the folks you’ve surrounded yourself with are no longer right for you.

My newly discovered sense of self created quite a mess in my life for many years. Being that I had been raised a prisoner of my own mind, I spent a full 12 years of my life getting trained to be a mind slave. When I stepped out of the prison, it was obvious I had none of the skills required to survive.

I knew I was a Renegade even then. Unfortunately, I had none of what it takes to do anything about it EXCEPT get angry. So I did that for a while. “Why are all of you people going THAT way? That doesn’t make sense at all!” Eventually, bills started coming due and I realized I had to develop some financially valuable skills.

If you look at most people, they don’t have any of these skills. It’s not that they couldn’t have any, it’s just that they never set aside the time to develop whatever core skills they DO have that could be positioned as solutions to problems of the world.

The masses are fed a pre-selected set of choices that all seem to lead to different forms of misery. Life becomes about work, paying the bills, arguing at the ballot box over who will rule them, commenting on the price of gas and bragging about the interest rate they got on a loan for the home they never legally own.

Apparently, I have an allergy to this type of living. I break out in hives from small talk, I feel like a vacuum cleaner is sucking my energy when I get around complainers and I don’t really enjoy giving control of my life to others.

I see the direction the masses go and my FIRST instinct, without even thinking, is to go the other way. The point isn’t just to be different, the point is to be BETTER. This isn’t something I learned, this is something I AM.

When It Comes to Business Building, This “Affliction” Is Extremely Valuable

It used to be that “Renegades” were considered bad. If you look up the word in a dictionary, it doesn’t have anything good to say! These days, being a Renegade seems like the only way to thrive. I don’t know if Renegades are born or made, all I know is that there are far more of them out there than anybody realizes.

When you aren’t subject to group think, when you retain and develop your ability to analyze situations with a critical eye, when you stop being a victim of peer pressure or social convention, you realize that the well-worn path is a dead-end and that stepping OFF that road is the first real step towards opportunity.

When you are able to see what others can’t see, you can create value where most find nothing. This is not a trick you do, it’s a way of life. It’s a philosophy. It’s a type of existence that reconnects you with a navigating force the Matrix tries to beat out of you. That force is your own Will, your own desires, your own dreams.

What you get by going down that road is a route to creating success on your own terms.

This Is Why I Write the Renegade Letter

Each issue of The Renegade Letter is focused on delivering business building insights, strategies and tactics for those who don’t follow the herd. We talk about mindset, marketing, selling, positioning, systems, technology and all of the other topics we deal with when we’re building a business. The goal is to help you see things others can’t, understand opportunities most miss, and build your way to a type of success that is only possible when you are able to step outside the confines of the “box”

• While most are following the siren song of A.I., you might recognize the lifeless drivel it spits out as an enormous opportunity to deeply connect with prospects, clients and customers and build relationships that make you the obvious choice.
• Instead of joining the stampede of business builders trying to get attention with content on social media, you might be creative enough to build a leveraged lead generation system requiring no content, that brings new prospective buyers into your Universe in a way that is scalable, repeatable and doesn’t require constant attention.
• Instead of chasing sales, you can step out of your conditioned role as an “order taker” and discover how to position yourself as THE expert who can diagnose, prescribe and generate value by solving problems for fees that far exceed the price of “what you do.”

A word of warning about the kinds of ideas, thoughts, perspectives, principles and advice you’ll find inside each issue of The Renegade Letter: if you think the news is real, if you believe what the authorities tell you, if you happily stand in line and wait your turn for fear of getting in trouble…YOU ARE GOING TO HATE THIS NEWSLETTER.

If, however, you want a consistent supply of counterintuitive insight, strategies and tactics from someone who is LIVING IT, from someone who knows that the data shows the masses are ALWAYS going the wrong way, then you’re going to find this very interesting and very valuable.

The Renegade Letter is $99 per month. It comes in your real mailbox. Each issue is meaty and will sit around your home or office long enough for you to get lasting value from its contents. There are no refunds, and you can cancel any time.

When you step away from the herd, the first thing you realize is that there’s nobody else around. This is not a crowded road, and even though, worldwide, there are a ton of us…it rarely feels that way. What it feels like instead is that you wake up every day and provide the energy to swim UPSTREAM while the rest of the mind slaves are floating the other way.

Sometimes they look at you funny. Sometimes they call you names. Every now and again, they take out all of their unprocessed anger and frustration on you simply because you stand out. Read Atlas Shrugged. Look at the last 6 years of our reality. I don’t need to go through the proof. It’s OBVIOUS.

If you let all that get to you, the Matrix wins. If you can find a way to stay focused, keep moving, continue taking action, then you move in the direction of your dreams. This isn’t luck, this is something you CHOOSE.

The Renegade Letter is for the people who aren’t here to do it like everyone else. Only you know if that’s you.

The first issue goes to the printer Monday, April 13, 2026.

P.S. Charter Members of the Renegade Letter, which is everyone who subscribes before this message disappears, receive a complimentary 30 minute phone consultation with me. This is not scalable. This is not something any self-respecting guru would do. But when you’re trying to build something REAL, building personal relationships with the people you serve is a powerful way to do it. So come ready to talk about your business.

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