By the Ocean
Clear 71 Degrees
6:01 a.m.
You don’t have to be popular to have influence.
You don’t have to be famous to make a lot of money.
You only have to be popular and famous if you’re duped into choosing a path through business where the rules dictate that’s required to succeed.
From my perspective, this would be a dumb choice. Because for 99.9% of people, it won’t work out.
Whether or not a lot of other people know about you and like you has nothing to do with your ability to be valuable. And being valuable to a group of people with money to pay you for that value is a much more straightforward route to something good.
What exactly should that look like for you? Answering that question is what makes business fun.
If you’re just copying someone else, maybe get out of the game now and find something better to do. “Just do what works,” is the mantra of someone who is lost and disconnected from himself. It makes you a slave instead of a leader. So get THAT part of you in order before you try to build something great.
Most every successful client I’ve ever worked with built their success, not driven by a desire to be seen, but by the ability to solve real problems for real people.
What problem do you solve? For whom do you solve them? Why should your solution be chosen above all others?
If you get those questions answered well, you can have a great time in business. It’s what I call being “packaged to sell.”
When you have the right answers to those questions, there’s a self-sustaining attraction to what you have in the marketplace. They WANT it because it’s obvious to them how they will benefit.
This should be a simple situation to engineer, but just look around. You can quickly see there’s confusion and a lack of clarity almost everywhere.
Clarity is probably the biggest opportunity you have in business. If you can achieve it, you can go faster, bigger, more easily and make a lot more money. The payoff is definitely worth the work it takes to get there.