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By the Ocean Partly Sunny 73 Degrees 6:51 a.m. Being a “good deal” has nothing to do with what you charge and everything to do with the ratio between what you charge and how valuable you are. If your buyers can realize this true value you represent without you mentioning it, everything gets easier. This…
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By the Ocean Cloudy 72 Degrees 5:04 a.m. If you want to solve a problem in the marketplace, and you create something that “works,” people will tend to buy it. It took me a long time to figure out how to get something that “works.” At first, I was dumb enough to attempt to defy…
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By the Ocean Clear 68 Degrees 4:24 a.m. If you’re looking for permission to follow the beat of your own drum, you’re never going to find it. No one in the system will give it to you. The harder you look, the more elusive it will be. Permission is something you must grant to yourself.…
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By the Ocean Clear 68 Degrees 5:38 a.m. When I started in business, I just couldn’t get excited about finding a need in the market and filling it. I tried, but I found it boring. As best I can explain, the reason is because it had no connection to something deeper inside of me that…
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By the Ocean Clear 73 Degrees 5:54 a.m. A few years ago, I helped a business owner reconfigure the way he was working so it was more closely aligned with who he is. I call my approach for doing this: Do What You Love and Prosper. Despite what I was taught in school, I was…
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By the Ocean Clear 73 Degrees 5:54 a.m. You don’t hear too many business gurus talking about the art of surrender. It probably isn’t a smart way to sell courses, coaching or consulting from the front of the room. Due to the conditioning of the Matrix, the idea of surrender seems to be connected with…
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By the Ocean Rain 73 Degrees 6:31 a.m. The price you pay for building a business doing whatever you love to do is that you have to figure out a way to make what you love USEFUL to another human being who has money. This is very simple and completely easy to overlook. Every product…
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By the Ocean Rain 73 Degrees 6:31 a.m. The price you pay for building a business doing whatever you love to do is that you have to figure out a way to make what you love USEFUL to another human being who has money. This is very simple and completely easy to overlook. Every product…
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By the Ocean Partly Cloudy 72 Degrees 5:44 a.m. Positioning is about where you live inside the mind and body of your prospective clients and customers. If you show up as something completely unknown, you will probably be ignored. Humans know to stay away from things they can’t recognize. If you show up and make…
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By the Ocean Sunny 72 Degrees 7:01 a.m. What if we stopped looking at business as a series of two-dimensional transactions and started looking at it like one human helping another human? Transactions are easy to measure. You can analyze, you can optimize, you can sort, you can filter. Running your business like this is…