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By the Ocean Cloudy 69 Degrees 5:53 a.m. What is it? Who’s it for? What makes it different? Simple, clear, meaningful answers to those questions are what we’re looking for. People call this “positioning.” I do a lot of it. Positioning isn’t about where you fit in, it’s really about getting clear on which story
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By the Ocean Cloudy 73 Degrees 6:20 a.m. When you realize you don’t have to do it like everyone else, things get much, much simpler. When you allow all of the “musts” and “shoulds” and “best practices” and social conventions to be invalidated as little more than someone else’s opinion, you clear the playing field
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By the Ocean Clear 72 Degrees 7:12 a.m. The real danger in the content economy is that you train your mind and body to think that consuming is a creative act. It is not. It is the thing that stands in the way of the creative act. It reminds me of a quote (I’m paraphrasing)
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By the Ocean Cloudy 70 Degrees 4:42 a.m. It’s way less likely that challenges in business come from the stuff you don’t know. It’s far MORE likely that the challenges in business come from what you think you know that is wrong. The reason why is that the stuff you think you know is completely
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By the Ocean Clear 70 Degrees 6:57 a.m. If you have no process, you have no constraints. If you have no constraints, you have no structure. If you have no structure, you have no context. If you have no context, it’s virtually impossible to figure out whether or not you’re going somewhere that matters. You
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By the Ocean Sunny 68 Degrees 7:35 a.m. When you can be found everywhere, at any time, all the time, you lose…eventually. Sadly, this is actually the GOAL of most of the current “social” platforms available to promote yourself online. No one is stopping you from posting 30 or 40 times a day. Unfortunately, all
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By the Ocean Sunny 72 Degrees 8:13 a.m. Experts publish. They think. They develop new ways of looking at old things. They help others solve real problems more easily and more quickly than they could do on their own. Not only does this process exercise the primary muscle in an expert’s unique method of alchemy,
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By the Ocean Cloudy 75 Degrees 8:29 a.m. While it’s easy to find exciting and inspiring stories of “overnight success” in business, that doesn’t seem to be how it plays out for the majority of people. Instead, the journey to business success is a steady stream of learning experiences and course corrections. There is a
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By the Ocean Cloudy 74 Degrees 6:46 a.m. What happens if you stop choosing from the pre-selected list of options presented to you and create THE one that is right for your desired outcomes? Social media is a great example of a pre-selected list of options. You have Platform X, Platform Y, Platform Z. “Choose
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By the Ocean Rain 71 Degrees 6:49 a.m. Humans don’t scale. That’s why they retain their value. If you have something that CAN scale, it’s a very different situation. The more of the thing you make, the greater the number of those things that exist, the more available they become, the less valuable and less