By the Ocean
Cloudy 72 Degrees
5:04 a.m.
If you want to solve a problem in the marketplace, and you create something that “works,” people will tend to buy it.
It took me a long time to figure out how to get something that “works.” At first, I was dumb enough to attempt to defy nature and tried to create something that would get my client’s products and services selling. Surely a widget or strategy that could do that would be very popular.
Unfortunately, trying to make a thing that attempts to control outcomes BEYOND anyone’s control is a shortsighted strategy. You don’t control whether or not your buyers buy, THEY DO. The sooner you realize that, the more quickly you can focus on the real work, which is to build an environment where saying YES to what you have becomes easy for them.
I thought for a while that I didn’t really have anything “that works.” I didn’t really have anything where I could guarantee results would be produced. It was an awkward few years while I still attracted clients without really making any promises. I knew I didn’t want to make promises I couldn’t keep, but I didn’t know too much more.
One day I realized the answer was right in front of my face. I had taken the definition of the word RESULT from somewhere outside of myself without realizing that I AM the sole authority in my business and therefore have the power to define that word however I choose.
I had something that works, I just didn’t realize it. Because of that, I didn’t really talk about it or know what I needed to demonstrate to SHOW IT.
I was doing this “something that works” already for pretty much anyone I worked with in any capacity. It’s so much a part of WHO I AM that it just happens without me really thinking about it.
But it’s my version of offering “something that works.” I actually have several things.
- I provide clarity about direction.
- I know what to say to your prospects, clients and customers.
- I know how to say it in a way that gets noticed.
- I structure ideas in a way that offers a clear, logical and inspired way forward.
- I can show you how to look at yourself so that you see, understand, and feel just how much value you can offer to the world.
These are items that solve real problems in the life of a business owner. Decisions become easy. Words take on a new power. Ideas fuel the transformation of electrons into money. A new perspective on YOU changes everything about how you show up and act in the marketplace.
This is what I offer that “works.” And it works every time.
One of the most powerful leverage points in your business is to make promises you can keep about the results you produce.
What is it that you can deliver 100% of the time? Get clear on that. Get clear on how important it is. Start telling the world.