By the Ocean
Rain 73 Degrees
6:31 a.m.
The price you pay for building a business doing whatever you love to do is that you have to figure out a way to make what you love USEFUL to another human being who has money.
This is very simple and completely easy to overlook.
Every product or service humans willingly pay for provides some level of utility to their lives.
Without this, you will struggle.
With this, everything is possible, even things you might not think are possible.
One of my best examples of this is a domain name business a former client turned friend of mine started many years ago. The business was simple. Check the daily drop list for expired domain names. Find .com domains (that weren’t trash) that were newly available. Identify the good ones and contact the .net domain name owners and offer to sell them the domain.
If you own acmewidgets.net and someone alerts you to the fact that acmewidgets.com is available, that’s a useful service! It certainly was back then when the domain name market was so inefficient.
He pretty much automated this process and turned it into a lot of $$.
It was such a useful service that you could build a business that had none of the required parts of a normal business!
In this situation there was:
- No customer list.
- No prospect list.
- No social media.
- No marketing budget.
- Only ONE perfect buyer for each available product who could be easily identified and contacted.
How useful are you? How useful is what you do? How OBVIOUS is that to others?
Three simple questions where the right answers can create profound shifts in results.
Had someone dared to tell me all those years ago to stop trying to be successful and to start trying to be useful, I think the road I took to get to wherever you call the place I am would have been a lot smoother!