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By the Ocean Cloudy 78 Degrees 10:38 a.m. They either want it or they don’t. This is how humans work. They know what they want when it comes to buying things. Getting to that answer as quickly as possible saves everyone a lot of wasted time and effort. But our minds don’t like it. Our…
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By the Ocean Rain Coming 73 Degrees 7:22 a.m. I spent years selling very expensive things to dentists. It was easy. It was lucrative. It was repeatable. This marketplace had everything a marketing guy could ask for! Lots of pain, lots of emotion, great stories of failure and success, lots of cash. I’ve never shot…
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By the Ocean Partly Cloudy 74 Degrees 5:59 a.m. We weren’t trained to be brave or have courage. In the Matrix, those qualities are reserved for movie characters. When you realize you’re starring in your own movie, then it becomes odd that you don’t see more people exhibiting these behaviors in their lives. I want…
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By the Ocean Sunny 74 Degrees 7:17 a.m. I run a lot of ads for various types of businesses. When you’ve spent decades constantly thinking about how to show up in someone’s life with something that catches their eye, creating an ad that gets clicks and generates leads is pretty simple. My best current campaign…
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By the Ocean Sunny 80 Degrees 11:01 a.m. Selling doesn’t work in the land of the trusted advisor because no one wants to be sold. And by showing up in front of your prospective customers and clients with your sales hat on, you disqualify yourself from being perceived as anything but a salesperson. This puts…
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By the Ocean Breezy 73 Degrees 5:48 a.m. I remember writing to a well known marketing expert once after he mentioned his issues with carpal tunnel problems in his wrist. I had used a certain set of strengthening exercises to make my carpal tunnel completely disappear. (I haven’t dealt with it since then, over 20…
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By the Ocean Cloudy 73 Degrees 7:55 a.m. I started working with a client back in 2013 when his company was three guys in his basement. One of my stupid human tricks is positioning a business so people are attracted to that business and want to give it money. That’s what I did for him…
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By the Ocean Before Sunrise 74 Degrees 5:49 a.m. One of my greatest lessons in business was identifying the boundary between things that were my problem and things that were not. For much of my early years in business, this boundary did not exist. Every problem was my problem. In other words, I took responsibility…
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By the Ocean Sunny76 Degrees 7:23 a.m. The challenge with building a business based on the truth you are here to share is that no one, before you, has done that in exactly the same way as you are meant to do it. So that means that all of the books, courses and trainings can…
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By the Ocean Breezy 75 Degrees 6:26 a.m. The Matrix gives us fake, dead things that are meant to replace the real, living things. You can find examples everywhere, especially in the world of business. Matrix Sales Theory says, “He who needs the sale least has the power!” Everyone knows this, right? Yes! And that…