You Can’t Charge Enough

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By the Ocean
Sun 69 Degrees
7:01 a.m.

The truth is, you can’t charge enough for what you offer to the world.

So you just have to pick a number you can say with a straight face.

What is the value of me helping set someone on their path in business over the course of a single 30 minute phone call? Where everything about their trajectory can completely change for the better?

Well, what’s the price of spending years NOT on your path in business? What’s the cost of going in a direction based on who the world told you that you are instead of the direction based on the REAL YOU? What’s the lifetime value of building a business you have to power with constant manual effort, forever, instead of with systems that can provide ever greater amounts of leverage over time? What’s the price you pay for building a business you hate, that robs energy from you every day you wake up to grow it…because you built a business based on who you were taught to be and not who you are made to be?

Hard to figure the exact amount of this. But those are big numbers. That I know.

But no one would pay that true price. So we have to pick another one.

The number doesn’t really matter though. Because with this perspective, the value proposition is always stacked in our favor. In other words, everyone we work with is really GETTIN’ A DEAL!

So why doesn’t it always feel like that?

Because the Matrix trained you to feel LESS THAN. To feel inferior. To feel like you have to go “above and beyond” just to come back to a ZERO. That’s insane. And it ruins our experience of life and business if we choose to believe it.

If you want to keep that program, do nothing. Keep going. And good luck!

If you want to see what’s on the other side of that program, then some shift has to happen in your BEINGNESS to move through it.

I’ve never really located these evil programs. Where exactly do they live? I don’t know. It must be a terrible neighborhood.

Instead of finding them, you just have to replace them with something better.

A program where you are actually so overflowing with value that you can share the abundance with the world and be richly rewarded for it.

This is different than the default program where you’re adding value to the world to convince people you are worth something. That’s Matrix Land. I’d recommend everyone leave because it’s a pretty terrible part of town.

The Matrix makes it easy to feel worthless and powerless.

But these are only illusions. You live within them until the day your Soul decides to move beyond them.

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