By the Ocean
Partly Cloudy 74 Degrees
5:55 a.m.
A small part of me died the other day while I was watching a business owner talk about how he used some A.I. bot cousin of ChatGPT to create a long list of marketing resources for his business just by clicking a few buttons.
The borg even spit out a “book” in just a few minutes that he’s going to put his name on…
This is stupid. Humans are enamored with it now, but it’s stupid. Especially if you care about the people you serve.
Imagine if this guy sent a little note to all of the people in his Universe explaining what was going on:
Dear Valued Prospects and Clients,
I think so little of you and the trust you have placed in me as an advisor to you on your (expensive) journey with me that I sat down and had an A.I. bot “write” a book that I’m going to make you think I wrote. I hope you like it!”
He could send that, but he’s not going to do that. Because he has been brainwashed that DONE is better than REAL. And that FAKE is an acceptable replacement for truth.
The primary asset you have in your business is the relationship you build with your prospects, clients and customers.
If you build that relationship on fake, you will suffer.
If your communications with your prospects and clients don’t transmit the essential vibration of WHO YOU ARE, you will limit your success.
Oh, you’ll blow through your “to do” list, but you’ll leave your audience starving for real “meat.”
And eventually, they’ll leave for someone who cares enough to feed them nutritious food.
Now I’ve been in this game far too long to ever argue with what people want. So getting in the way of the stampede to the A.I. borg store isn’t something I care to do. But most people are average, so what they want is average. They want fast, cheap and easy.
I’m not here for those people. They tend not to be the winners in business or in life.
The winners want different things. The winners understand investment and return. The winners play a long game where tactical advantages fade away and consistent execution of sound strategy is what makes the difference.
My long term strategy? BE YOURSELF. SOLVE PROBLEMS. Scale THAT.
A few years ago, I made a training about how to transform the power of your writing. No A.I. bot can write like this because no A.I. bot has a Soul connected to Source. I DO. And so do YOU. Whether or not you use it is the question on the table.
If you want to play at the level of the borg, go ahead, that’s your choice to make.
If you want to make things that are REAL, if you want to create impact through your writing in a way your prospects and clients will FEEL, then upgrade your skills.
I offered this training for $1,000 for the first few rounds. Today, I’m starting an experiment and offering access on a “pay-what-you-want” basis through Sunday night…or until 100 people enroll, whichever comes first.
You could call it my tinkering with a new economic model for the New Earth.
You didn’t come to this physical plane to hide behind a borg, you came to shine a light.
You get to choose how bright that light is, but my experience is that the brighter it gets, the better everything becomes.