By the Ocean
Clear 78 Degrees
5:49 a.m.
In business, serious problems don’t get solved until a sale happens. This is the point. You have a solution, they have a problem. They give you money and they get the solution.
If you act like this is a secret, if you’re scared to tell this truth, if you run your business like this isn’t what it’s about, or in a way where it’s visible to the world that you have internal conflicts about this obvious truth, that’s going to be a problem.
The real challenge is that you’ll have to find a way to eat in the midst of all of this toxic energetic soup you’re carrying around.
Is selling right? Is it moral? Is it just?
Or is it the mark of a charlatan?
When you realize that the Universe doesn’t respond well to muddled energy, that it only responds to clarity, getting this fixed is really a major priority.
If you ignore it, you’ll be forced to run your business like a cowardly lion. Not only will prospects feel like you are stalking them while also doing an impression of a weak and insecure animal, but from the very beginning you will show them that you are not someone who can be trusted.
You don’t even have the guts to tell the truth!
You can see this type of behavior all over the place. Like when a business owner makes available a call to speak with a prospect.
I’m not sure what the kids are calling it these days, but this phone call used to be labelled a “strategy session.” then it moved to a “conversation,” then we evolved into just “jumping” on a call.
If your prospect knows the purpose of the call (he does) but you pretend that’s not the purpose of your call, then you look really stupid right from the beginning.
If your prospect doesn’t know the purpose of the call, and you show up and start trying to sell, it’s going to get pretty uncomfortable, pretty quickly.
Understand this:
Selling yourself is a process, not an event. If you show up to that call without 90% of the work already completed, you’re going to run into trouble. Not only that, you’ll probably destroy whatever “trusted advisor” positioning you’ve built up in your prospect.
Trusted advisors don’t act like car salesmen.
If you do this whole process right, the phone call is the brief formality at the end, it’s not where the selling happens.
You don’t have to be a slime ball when it comes to selling. You don’t have to use the cringy techniques that any half-intelligent prospect can smell coming from a mile away.
There IS a “slime-free” way to do it where you actually feel good and proud about what you offer…where your relationship with the prospect is BETTER after the sale than before.
I created How to Sell Yourself to provide a different option. A simple option. A sustainable option. An option where there are no secrets and you can just be yourself. All enrollments through tonight, midnight Eastern time, U.S. also receive complimentary access to this. It’s not just the bonus that’s going away tonight, it’s the entire course that is closing. After midnight, it won’t be available until sometime in the future.
Selling yourself is a strategic force for good in the world. The better you do it, the easier it becomes for the right prospects to say YES to what you have.
You don’t have to push, you don’t have to close, you just have to receive.
It takes some work, but it’s worth it.