By the Ocean
Clear 73 Degrees
4:46 a.m.
I am constantly surprised at exactly which parts of my approach clients find valuable. I’ll hear little bits of that truth come through on the phone, over time, from different people.
What I see is not what they see. What I consider valuable is not necessarily what they consider valuable. And if you’re interested in being of service, you must learn to understand WHAT THEY SEE.
What are your prospective buyers really buying? Do you know?
This goes FAR beyond the normal features/benefits conversation to the level of BEING.
WHO are you BEING that attracts your buyers?
You will not find this answer in a book or a chart. You can’t purchase it anywhere. It must be DISCOVERED over time, by doing the work, and by paying attention and using your eyes instead of allowing the chatter in your mind to weave a story you’d like to be true.
The hardest part of business isn’t making money, it’s accurately seeing reality. We weren’t trained to do that. We were trained to see through conditioned eyes. To create stories. To allow past traumas to influence future events.
Learn to see what they see and everything changes.