By the Ocean
Sunny 75 Degrees
7:21 a.m.
Value is 100% subjective.
I can charge one business owner $20,000 for something that another one would find worthless.
This is not a problem. This is an opportunity.
Unfortunately, when we’re thinking of putting a value on our work, or what we make or what we offer, things can get very confused!
“John only charges half this. Pam charges double. I’m going to go somewhere in the middle. That seems right.”
This is dumb.
If you allow the stories in your head (which probably include a ton of head trash you’ve been carrying for decades) to influence the reward you receive for your contribution to the world, you will be miserable.
It might not happen right away. It might actually take years.
But eventually, some day, you’ll find yourself thinking, “I don’t get paid enough for this…”
And you’ll be right! But this is an insane statement to make given that YOU and you alone are in charge of that number.
How about starting with what you want? Charge THAT.
Then ask yourself what type of environment would make that an EASY “YES!” from the perspective of your buyer. Does your buyer have to change? Does the package your product/service is delivered in have to look different? Do you re-position what you do as a solution to a slightly different, more valuable problem?
Being a good deal has nothing to do with being cheap, it has to do with value. And because value is subjective, we can exert an enormous amount of control over the reward we get for our contribution to the world.
If YOU don’t claim that responsibility, the world will claim it for you.