By the Ocean
A Few Clouds 77 Degrees
5:47 a.m.
“What do you do?” Most business owners don’t have a compelling answer to that question.
It’s not that they’re not talented, or valuable or even genius. But something obstructs the process of clearly articulating that to the world in a powerful way.
Part of it is our self-centered nature. We see the world from our perspective, not really from the perspective of those who see us.
Part of it is our conditioning, where we’re programmed, from an early age, to think and feel like we are “less than” so as not to make the other sheep uncomfortable or discover the depth of our own power.
Part of it is a function of imagination, a symptom of an undeveloped ability to see what is possible not just what is obvious.
Part of it is the challenge of picking ideas that have energy when talking about what you do, not just ideas that convey information. Ideas that CHANGE people not just inform them.
Part of it is the intuitive ability to choose the right version of the truth about your business that will stir your prospective buyers to action and help identify YOU as their only logical choice.
There are three basic questions you need good answers to if you want to have a smooth ride in business:
- What do you do?
- Who is it for?
- What makes it different?
Most business owners can’t answer these questions in any compelling way. And when you press them for answers, their attempts make things even more confusing, not less.
If you get this right, amazing things can happen. You stand out, you develop more attraction in the marketplace, you make it easier for the right people to say YES to what you have. Best of all, you get clear in your OWN mind, which means every decision you have on the table becomes easier to make.
Today I’m launching a service to help business owners get this level of clarity and present it to the world. You can get the details about it here.