By the Ocean
Sunrise 75 Degrees
6:07 a.m.
I lived on the business results rollercoaster for almost a decade. If something was working, I was up. If nothing was working, I was down. Sometimes that meant I was WAY down.
The natural flow of business is always this way. Up, down, growing, contracting, creating, destroying. It just keeps going. If you can’t deal with that, business might not be a good choice for you.
The problem isn’t the flow, the problem is the story we attach to the flow and the actions that story leads us to take.
If we’re not careful, it’s the story that can end up with us feeling completely lost, without direction, that nothing we are doing is “working.”
There is no freedom in that path. The only freedom I’ve found is in PROCESS.
I know my process. My process is that I write this email, that I actually spend money to find more people to receive it, that I focus on helping people, that I respond to the incoming that gets produced with solutions I create to real business problems.
Some of those solutions are boxed up, put on the shelf, and available for passersby. Most of the solutions are custom made, in partnership with clients.
No matter what’s happening, my process continues. I wake up, write this message sharing something helpful, and go about my day.
Business building is a process, not an event. It is not a big flash or any one exciting moment. It is a never ending stream of becoming. This never changes.
So it makes sense to get clear on your strategy, because that’s what is required to choose a process that makes sense.
My strategy is that I give first. My strategy is that I demonstrate forever. My strategy is that I solve problems for others in advance without demanding anything in return. My strategy is that I give what I want to create. I want to create abundance so that is what I offer for free.
This is what I execute no matter what is happening.
What are the benefits of this?
The biggest is that I never wake up and say, “what should I be doing now?” I always know the answer: do the process. Write something. Create something. Solve something. Find more people who want to be helped.
That’s what I do when sales are up. That’s what I do when sales are down. Doesn’t matter. I do it either way.
This calms the story. This shows me, over time, the story is a reaction, not the truth. This helps me understand that business is a journey and that if I’m working for TOMORROW, I am not fully living TODAY.
My process isn’t about TOMORROW, it’s about fulfilling and rewarding work NOW.
Play this game however you choose. Find out what works for you. We’re all wired to do it differently. And once you connect with the way you’re supposed to do it, just do the work and watch the magic unfold over time.