By the Ocean
Partly 71 Degrees
6:04 a.m.
In about one week, the first issue of the Renegade Letter goes to the printer. This is real, with paper and ink, that gets delivered all over the world. I’ve written many newsletters over the years. My first one launched in 2012. I’ve been launching them ever since.
Newsletters are an interesting service to provide. There are people who find them valuable and there are people who do not.
I’m obviously in that first camp. Mainly because the power of an idea used in the right ways can completely transform a business. Some of the first newsletters I received, from people like Corey Rudl, are the reason I was able to step away from the world of the Muggle and figure out my own path in business.
Without newsletters, I’d probably still be working in a bank. Surely I’d be president by now. Not sure if I’d have a spine though. That’s not really the way to succeed when you work in a place like that.
Even so, some people just don’t see the value.
“Do people really pay for that?”
I used to answer that question. Now I just smile, wave and keep walking. I stopped talking to those folks a long time ago. Believe me, I tried to talk to them. To show them the value. But it was not to be so. You either GET IT, or you DON’T.
That’s part of the reason I learned that business isn’t about convincing, it’s about sorting. I don’t want to work with anyone I’ve had to convince to buy. That seems like a miserable spot to put yourself in. So all I do is sift and sort. You can either go this way or that way. You can be IN or you can be OUT.
Once you lose all emotional connection to your prospect’s decision, you are free. You can move forward in the direction of your dreams knowing that some WILL and some WON’T. There are a lot of cute sounding phrases about this in the selling world. It’s a concept that’s very easy to understand.
The hard part is FEELING it. Your non-attachment to outcome goes against every training manual in the Matrix. The Matrix has to get you chasing outcomes or you become impossible to control.
Sift and sort. That is the way. People can feel it when that’s your focus. There’s no need. There’s no insecurity. There is just the feeling of someone who knows where he is going and the opportunity to get on the same train.