By the Ocean
Cloudy 77 Degrees
5:45 a.m.
In my experience, the lower your fees become, the more difficult it is to find people who can see the value of what you do.
You would THINK that getting someone a result for less would be a huge point of attraction for your business. But this seems not to be the case. In fact, it seems to be the opposite of how things truly work.
The higher your fees become, the less interesting you will be to people who cannot see value. And since “seeing value” is an important trait for succeeding in business, you will tend to attract the attention of people who “know it when they see it.” I call these people winners. There’s a REASON they are winning and it makes sense to pay attention to what that is.
Working with people who are not blind to value will make your life easier and your business much more profitable.
Chasing acceptance is always a dumb move. But that’s what we’re wired to do if we’re not getting enough of it. The Matrix trains you to lower yourself down in the hope of being accepted by more people.
If you do this long enough, you will forget how to stand up.
When in doubt, stand taller, be MORE, shun the people who cannot see the value you bring, literally remove them from your field of vision, and then carry on.
Life is too short to work with anyone but the winners. Social media makes them harder to find because social media has given tools to people who produce no value. The net result is NOISE. But winners make everything better. Look for them, speak to them, entertain only THEM.