By the Ocean
Clouds and Rain 76 Degrees
7:48 a.m.
A media platform is a tool that allows you to add value to the lives of 100,000 prospects just as easily as you can to the life of one.
It’s a publication you create to serve far more people, in advance, than you could ever work with.
It demonstrates WHO YOU ARE, WHAT YOU DO and THE JOURNEY on which you take your clients. It’s not “content,” it’s a strategic tool, delivering real meaning, that builds attraction to YOU.
If you want to be a trusted advisor, this is the way.
Unfortunately, starting one is the easy part.
Once you are clear on what you’re about, on the problem you solve for the marketplace…and once you make the commitment to actually SHOW-UP as promised via the media platform, that’s when the real challenge begins.
The real challenge is this:
HELPING AS MANY PEOPLE AS YOU CAN
This shouldn’t be hard, but it usually is. Because getting the attention of a stranger in exchange for permission to send them something of value on a regular basis is one of the most difficult things in business.
Most people call this “lead generation.” I call this “the real work.”
Yesterday, I added 42 new subscribers to this Daily Journal. The day before, 54. The day before that, 38.
These are small numbers. They don’t need to be big. Mainly because over time, IT ADDS UP. The wrong people leave, the right people stay.
Lead generation is how you create oxygen for a business. It is a natural, never-ending process for a business that wants to thrive.
With very few exceptions, no one “needs” what you have. That’s why you have to work for the privilege of helping people. So you can show the world how what you have can solve real problems.
If you want to get strategic and systematic about increasing the universe of prospects you are speaking to, then an opportunity is coming up next week. It starts on Wednesday. Details here.
If you are holding out for a “3 Clicks To Instant Leads From an A.I. Bot-O-Matic” silver bullet solution, this isn’t for you.