By the Ocean
Sunrise 74 Degrees
5:45 a.m.
“Trust me…” isn’t how you earn trust. In fact, I’m sure that’s a pretty quick way to destroy trust…or at least delay it.
If you have to ask for it, you’re probably not getting it.
Over the past 5+ years, “the powers that were” have destroyed trust that took decades to build. Entire institutions that were once hallowed and revered turned out to be fake…serving the interests of the few at the expense of everyone else.
You don’t have to watch this happen too many times before you start asking yourself, “is there anyone I can trust?”
It seems the answer right now might be: “probably not.”
So that’s where we’re starting with a prospect who is looking at our business.
We are next in a fairly long string of experiences of broken trust.
And we wonder why they’re not breaking the door down to buy what we have.
It’s because they don’t trust us!
That’s the first reason that the problem we solve for the marketplace needs to be the right problem, articulated well, and to the right people. You need to get that part right before you move into the next part. Without that, we don’t even get attention.
From there, you build trust by making promises and keeping them. They don’t have to be big promises. But the more the better.
You can leverage third party trust through testimonials and praise from other respected people, but I’m not sure many even believe that any more.
These folks just lived through years of the “expert” doctors in white coats telling them all about the “safe and effective” thing that turned out to not be so safe and effective.
This shattered the belief in the expert class, even for completely “normal” people who still believe the news is real. Now you can’t just say it, you have to prove it.
Promises made and promises kept are what you need.
That’s part of what a media platform supplies. You SAY you’re going to publish it, and you do. You choose to show-up, as promised, for a select group of people.
This is different than making “content.” A media platform has a schedule. Without the schedule, you miss a big opportunity to keep a promise.
Should you dare follow through with that audacious alignment of intention and action, you will immediately find yourself in a very select group.
It’s really a very small thing that creates a profound impact over time. Ask yourself, WHO shows up for you in your life, without fail, as promised?
Most people can’t think of too many examples. Which means that if you do it, YOU stick OUT.
Depending on where you are at in your business career, you might think money is the most valuable asset to acquire. It is not. It is the byproduct of the most valuable asset.
The real asset is trust. It is the foundation upon which everything that lasts in business is built.