By the Ocean
Cloudy, Rain Coming 76 Degrees
5:36 a.m.
If you want to generate money, it’s smart to sell to people who have it.
This is a simple and profound principle of business. It is also probably one of the most ignored principles as well.
There will be examples of people not following this directive and still succeeding. But the chances are good it will not be you.
The most effective way to attract money that I’ve discovered is to figure out how to become a “good deal” (doesn’t mean cheap) to someone where their investment in you pales in comparison to both the value you provide and also represents a minority portion of their current cash flow.
This has nothing to do with amounts, it has to do with proportions. You become a “good deal” when those proportions are correct.
Becoming a “good deal” is found at the intersection between choosing the right problem to solve, choosing the right client for whom to solve it and choosing the right amount required to provide that solution.
Getting that combination right can take a while. You’ll know it when you do because the friction will disappear in your money creation mechanism and any need to “sell” yourself will disappear.